2022 MAKE A SPLASH! GRANT CONTEST WINNER'S INSTALLATION: Rotary Splash Island at Sammy Haggard Park

In 2022, we co-hosted our third annual Make a SPLASH! Grant Contest with Inside Edge Safety Surfaces to award a municipality or non-profit organization in the United States with an all-expenses-paid splash pad surface. Our intent with this contest is to uplift communities across the country each year with beautiful splash pad surfacing designs that add increased safety for residents.

We received a record number of submissions and there were many deserving entries, but one of the applications we received stood out:

“‘Is there any place in the county that I can take my toddler to allow them to be comfortable in the water?’ is a frequent question posed to the Chamber of Commerce, Recreation Department, and anyone working with young children. This rural county in northeast Georgia has no public pools, splash pads, or similar venues closer than 30 – 60 minutes of its residents. However, water safety and early experiences are the focus of pediatrician’s guidance and health department PSAs due to statistics about children drowning. Enter the members of the county’s Rotary Club in 2020 who determined the need for a safe, affordable venue to meet the needs of young families and the large number of grandparents who are rearing grandchildren. The Rotary Club partnered with the Madison County Recreation Department to fund the construction of a splash pad at Sammy Haggard Park. Over an 18-month period, the entities worked together on location, design, color scheme to blend with the colors used internationally by Rotary Clubs. Concurrently, the Rotary Club met their goal of $125,000 to bring their dream to reality at the grand opening Memorial Day weekend 2021.

Folks were ecstatic, use far exceeded expectations, and then reality set in. OOPS! The concrete surface gets hot, sunscreen washes off and makes the surface slick, and the rough surface and toddlers’ toes are not compatible. Ensuring the facility is properly sanitized is hampered by the concrete surface’s porosity. It has become clear that specifications were short-sighted when planning an achievable funding campaign for a small group that immediately faced “Covid shutdowns.” The Recreation Department manages the facility well, having developed sanitizing schedules, put in temporary surfaces for walkways to eliminate slips from sunscreen overspray, and ensuring preventive maintenance is prioritized. Revenue loss for the department during the Covid shutdown and, now, the increase in price for supplies and materials required to run the department and rebuild programs eliminates budgeting for a surface for the splash pad in the next several years. A Life Floor surface will resolve the concerns of parents and caregivers who find flip-flops and toddlers playing on a wet surface creates unnecessary bruises and scrapes. A proper surface will, for years to come, preserve the efforts of the Rotary Club and their many donors to provide a much needed and welcomed venue. Without this grant, only stop-gap measures can be used. That reality will undoubtedly result in the deterioration of this one-of-a kind facility at our Department. Our research had concluded that Life Floor met our needs. This grant for the proper surface will ensure our children have the safest and best venue possible.”

- Shelley Parham, Madison County Recreation Director

Before: Rotary Splash Island at Sammy Haggard Park, Concrete Substrate

After: Rotary Splash Island at Sammy Haggard Park, Life Floor Safety Surfacing

This entry resonated with members of the Life Floor and Inside Edge Safety Surfaces teams who reviewed entries and collaboratively chose this facility as the winner.

Our 2022 Grant Contest entrants chose from 6 unique pre-designed themes that would be custom fit to their project scope. Madison County chose the Under The Sea option which features a beautiful triangle gradient Pattern in our Lagoon Theme. Sea Life and Marine Inlays can be seen across the splash pad in bright contrasting colors such as Limelight, Sunshine, Goldfish, Platypus, and Aqua.

The Make a SPLASH! Grant Contest’s co-host as well as Life Floor’s North American Preferred Installation Partner, Inside Edge Safety Surfaces, completed installation of the new surface in March of 2023. The crew worked with a high degree of professionalism and expertise to create a beautiful final result.

We hope this new safety surface will uplift and transform the way kids play at Rotary Splash Island in Danielsville, Georgia. We can't wait to hear the stories of how this installation will continue to benefit the community for years to come!

We’re thankful for the opportunity to give this deserving community a new Life Floor safety surface and hope for many seasons of fun to come! Thank you to Inside Edge Safety Surfaces for co-hosting this contest with us and for the expert installation.


THE 4TH ANNUAL MAKE A SPLASH! GRANT CONTEST

The next contest will go live on August 30th. Sign up for notifications so you don’t miss this short entry period and enter for a chance to win an all-expenses paid Life Floor surface for your splash pad.

LIFE FLOOR NAMED 2023 DREAM DESIGN SUPPLIER BY AQUATICS INTERNATIONAL

We're honored to be named as the Floor Covering Supplier by Aquatics International for three Dream Design Award-winning waterparks in 2023. These three facilities use our surfacing in distinctly different ways to serve their guests across the world. Congratulations to these aquatic centers and to all of our partners who collaborated to bring them to life!

2023 DREAM DESIGNS

Studio City Waterpark

Macau, China

The iconic Studio City Water Park is the largest aquatic attraction in Macau. It expanded in 2022 to feature an indoor area with over 5,000 sq ft of Life Floor under WhiteWater’s AquaPlay structure and around spray features. WTI and WhiteWater collaborated closely with Melco Development and Construction Group to create the vision for this amenity with a unique modern interpretation of Art Deco. This waterpark expansion is housed within an iconic new structure designed by Zaha Hadid Architects.

University of Nebraska Medical Center Munroe-Meyer Institute

Omaha, Nebraska, United States

The University of Nebraska Medical Center Munroe-Meyer Institute chose Life Floor for their aquatic center due to its slip-resistance, cushioning, and inherent non-snagging properties for clothing. These key features allow for better patient experience in a more sensory-friendly environment. The surface design created by our in-house Studio team features a three-color triangle gradient Pattern with our fully integrated depth markers and no-diving symbols. Thank you to Altus Architectural Studios and JEO Consulting Group for your collaboration.

Margaritaville Beach Resort Fins Up Waterpark

Nassau, The Bahamas

The Margaritaville Beach Resort Fins Up Waterpark was designed in a Seashore Theme with Marine Inlays placed throughout the amenity beneath the WhiteWater play structure. These serene colors and beach-inspired structures evoke the surrounding environment of the Bahamas and blend into the rest of the resort. Thank you to Martin Aquatic Design and Engineering, WhiteWater, and MSLA, Inc. for your collaboration.


We celebrate these awards with all of the fellow teams who worked diligently to create these iconic facilities and elevate guest experiences worldwide.


Beyond the winners above, Life Floor contributed to the following projects and was awarded Dream Design Supplier designations by Aquatics International in previous years:

2022 DREAM DESIGNS

Baha Bay at Baha Mar

Nassau, Bahamas

Life Floor is featured on Kid’s Island at Turtle Beach and Stingray Cove.

Atlantis Aquaventure Waterpark

Dubai, UAE

Life Floor surfaces multiple areas of Splasher’s Island including the newest Splasher’s Cove.

2021 DREAM DESIGNS

The St. James of Springfield, VA

Springfield, Virginia, USA

Life Floor’s blue surfacing creates a colorful backdrop in the play structure area of the facility.

2020 DREAM DESIGNS

Royal Caribbean’s Perfect Day at CocoCay

Little Stirrup, Bahamas

Bold, custom graphics energize Splashaway Bay while a beach design completes the theming at Captain Jill’s Galleon.

Lopesan Costa Bavaro Resort

Punta Cana, Dominican Republic

Cushioned and slip-resistant tiles brighten up the splash pad at Splash Island Waterpark.


We love working with all of our customers and partnering with other companies to create gorgeous aquatic facility designs. For more information about these projects or to learn how you can purchase our award-winning surfacing for your facility, contact us today.

Replacing Pour-in-Place with Life Floor at Yawa Aquatic Centre

Yawa Aquatic Centre in Victoria, Australia is an indoor, $37M, state-of-the-art recreation centre that opened in 2021 and offers a wide range of year-round aquatic, leisure, and wellness programs for people of all ages.

After: Life Floor

Before: Pour-in-Place Bonded Rubber

Prior to the installation of Life Floor, keeping the floor clean throughout the Aqua Play Zone proved difficult for facility staff. The pour-in-place surface contributed to significant health concerns for patrons due to extensive mold growth permeating the porous material. Exhaustive efforts to remove the mold were not successful, so Yawa Aquatic Centre decided to remove the entire pour-in-place surface and install Life Floor due to our product’s impervious, easy to clean nature.

Yawa Aquatic Centre boasts a playful beach theme complete with Waterplay spray fixtures, palm tree structures, and side wall graphics that reinforce this design. The customer selected our Montauk Theme to emulate a sandy beach.

Within the gradient of square tiles, Mojave paths weave around the space to subtly guide circulation and avoid slide runouts. Inlays from our Marine and Sea Life sets provide pops of color and theming, tying into the designs of the Waterplay structure and features. A thicker area of Life Floor was installed around the slide runout to increase cushioning and safety for this high-impact area.

Life Floor Australia and New Zealand contracted an accredited installer, Maurer Construction Tiling, to adjust the concrete sub-base to improve drainage, reduce water pooling, and install Life Floor at this beautiful centre.

Thank you to Life Floor Australia and New Zealand for your continued collaboration and dedication to serving the greater Oceania region.


Learn more about Life Floor

How Does Life Floor withstand Extreme Climates?

With over 2,500 installations worldwide, Life Floor is trusted by leading brands and is the recommended surface for WhiteWater, Waterplay, and Rain Drop Products among others. From the bitter cold of Minnesota to the sweltering heat of Dubai, Life Floor tiles are engineered to perform in a vast range of climates.

COLD CLIMATES

Life Floor is designed to flex with the freeze and thaw cycles of seasons. The top of Life Floor tiles may expand and contract with high and low temperatures. In winter months, contraction creates wider joints. In the summer months during operation, expansion creates tighter joints.

Rapid temperature changes and/or wide swings have negligible impact on tile performance after installation. Our approved contact cement adhesives keep the bases of the tiles firmly secured to the underlayment or substrate.

Cedarcrest Splash Pad - Bloomington, MN, USA

Since June 2017, the Life Floor installation at Cedarcrest Splash Pad has experienced multiple freeze-thaw cycles. This public, outdoor splash pad is exposed to ice, snow, and hail throughout the long winter season. To date, Life Floor tiles remain adhered, the surface can be easily cleaned, colors appear vibrant, and our slip-resistant texture is just as effective as the first summer season.

While there are many beautiful splash pads across the Twin Cities, the Cedarcrest Park Splash Pad is unique in that the splash pad is unfenced. Bikes ride over it, shoes run across it, and trees line the outer perimeter with a dry playground nearby. This means that the splash pad is covered with leaves, sticks, dirt, sand, gravel, and wood chips on a regular basis. Given the environment, the modularity of Life Floor has allowed for any damaged tiles to be easily replaced without sacrificing the aesthetic of the splash pad.

Wilderness Resort - Wisconsin Dells, WI, USA

Wilderness Resort in Wisconsin Dells installed one of the very first custom outdoor Life Floor installations. The intricate, larger-than-life inlays of bear paw prints are a testament to our tile's ability to flex with the harsh freeze/thaw cycles of Wisconsin winters.

Since installation in May 2013, Wilderness Resort has reopened the splash pad each season with minimal maintenance. The tiles are easily cleaned and vibrant. Some delamination may occur with installations of this type, which maintenance staff can easily address by following our Replacement Guide in the Owner's Manual.

To prevent delamination from occurring, we recommend using a Certified Installer. Our installation partners typically recommend installing Life Floor in cooler weather (between 60-70 degrees F) which results in tighter joints during the summer seasons.


HOT CLIMATES

UV exposure is a primary concern for hot climates in regions such as the Middle East.

As part of Life Floor’s NSF/ANSI/CAN 50 Certification, our products have been tested under extreme UV exposure. This is defined by the World Health Organization UV Index as more than 90 days (2,160 hours) of daytime exposure in the 10+ UV Index category within a 365-day period. During testing, erosion is not acceptable if it compromises the surface's traction, cushioning, or color clarity.

Atlantis the Palm - Dubai, UAE

Life Floor's UV resistance exceeds the NSF/ANSI/CAN 50 criteria, which is why internationally renowned brands such as Atlantis the Palm, Dubai choose our products for outdoor aquatic spaces. This iconic triangle gradient paired with Waterplay spray fixtures combines durability with design at Splasher’s Kids Play Area. Together they have created lasting memories for guests of all ages and abilities since it was installed in 2018.

The Atlantis resort brand is internationally known for spectacular thrills, unique attractions, and high-quality entertainment with guest satisfaction in mind. We partnered with Raymond Sport, LLC. to create the iconic surface design for this luxury destination that contributes enhanced safety paired with beautiful aesthetics.

The Beach Jumeirah - Dubai, UAE

The Beach splash pad delights as an amenity to individuals in the Jumeirah Beach Residence area. Life Floor was installed in 2018 and has provided a comfortable and slip-resistant surface for families looking to cool off in the hot climate of Dubai. Unlike concrete, our foam-rubber tiles serve as a good solution for facilities in search of a product that dissipates heat quickly since it will not burn skin and stays comfortable underfoot in intense sun and heat.

In high UV climate areas, facilities often opt for shade structures to protect the longevity of both spray fixtures and the Life Floor. It should be noted that shade is not a requirement since our surfaces have been tested to last at least 5 years in high UV climates with low to moderate traffic.

With constant pedestrian traffic from nearby shops and coffee houses, the splash pad continues to be a focal attraction for cooling off and enjoying mid-day splashes.


To learn more about how Life Floor can help solve your surfacing challenges, especially in extreme climates, we’d love to set up a tailored meeting for you with one of our product experts.

Where can Life Floor be installed?

Life Floor is engineered for aquatics and designed for play! Our products can be installed virtually anywhere with proper techniques and have been installed at over 2,500 facilities worldwide. Explore some of our most common application types below and discover how Life Floor may be a good fit for your project.

Splash Pads

Splash Pads are one of our most common project requests and we often see both retrofit and new build construction types.

Life Floor is certified to NSF/ANSI/CAN Standard 50 which was created by NSF International specifically for interactive water play venues, also known as splash pads and spray grounds. As a certified product, Life Floor meets 6 performance-based criteria including Slip-Resistance, Cushioning, Impermeability, Cleanability, UV Resistance, and Chemical Resistance.

It’s common for children to run around spray features to dodge water or re-engage with the amenity from different angles. This area is referred to as the overspray area or apron.

Including overspray areas in surface design is beneficial to increase safety where children are still engaging in play. The Life Floor Studio and authorized designers can easily expand designs to cover these areas in ways that complement the available space.

Without overspray

With overspray

Pool Decks

Pool decks are another of our most popular requests. Life Floor is flexible and durable which allows for tight coping and wrapping around pool edges and fixtures. We also offer high contrast depth markers, no-diving symbols, and other safety messaging that is manufactured from our same high-performance safety surfacing. Our tile modularity means that safety messaging will not lose contrast over time since each color of Life Floor is a different tile.

Custom safety messaging such as “Bench Below” or “Please Walk” signs are available upon request.

Zero-Depth Entries

These commonly slippery areas present a hydroplaning challenge for operators, staff, and guests alike due to the sloping surfaces leading into the water. Adding Life Floor’s cushioned and slip-resistant surfacing at these entry points can enhance safety, design, and accessibility at any aquatic center.

Sometimes, it’s difficult for guests to visualize how deep water is becoming and how quickly. Gradients and colors that symbolize shorelines and water depth can be a good visual indicator of zones. For example, a walkway or lounge chair area can have tan colors that resemble sandy beaches while light blues can represent shallow water, gradually developing into darker colors as water depth increases.

In some states within the USA, pool codes require specific surfacing color options under certain depths of water. Internationally, restrictions are often less limiting, allowing for colorful designs that can extend deep underwater.

For more information about the different types of Zero-Depth Entries, read our blog Reducing Slip and Falls at Zero-Depth Entries.

Waterparks

Waterparks have many areas where Life Floor can be installed to solve common challenges and aesthetically transform the design of a space.

Stairs

Due to the modularity of our tiles, stair nosings and treads will maintain high visual contrast over time. Since our products are slip-resistant, they also reduce injuries that occur on slippery slide towers and ramps.

Elevated Platforms

As WhiteWater’s recommended safety surface, Life Floor is standard on AquaForm structures and Landing Pads. Life Floor is recommended on AquaPlay structures and for splash zones under AquaPlay, AquaForm, and AquaSpray structures.

Landing Pads for Waterslide Exits

Life Floor Landing Pads are designed to meet the safety and quality standards of today’s most challenging aquatic conditions. Our Landing Pad tiles will never absorb water and will remain slip-resistant even when submerged underwater.

Edge Pads for Lily Pad Walkways

Lily Pad Walkways are a popular attraction at waterparks and provide a unique way for children to engage with a small space. Edge Pad Landings that are cushioned with Life Floor allow for safer entries and exits to these types of features. They can also include custom graphics, logos, or colors to complement a facility’s theme.

Sloped Ramps

Life Floor is ADA Compliant and can be installed on any sloped access ramp. These commonly slippery areas especially benefit from Life Floor’s slip-resistant properties.

Locker Rooms and Bathrooms

Locker rooms and bathrooms are typically added onto projects that already include a pool deck or splash pad to take advantage of lower installation costs per square foot or square meter.

Since these facility features are often connected to aquatic amenities, they are typically wet and slippery especially near showers and entrances. Wet carpet mats are unsightly and can harbor harmful bacteria or mold which require them to be replaced and cleaned often. Life Floor offers a beautiful alternative that complements facility design and is easy to clean.

DRY PLAY

Life Floor is engineered for aquatics, but some customers enjoy the superior cleanability and cushioning of our products. This is especially true on Cruise Ships where lightweight, IMO Certified products such as Life Floor are highly sought after.


To get started on your project, begin a conversation with one of our Account Executives to find out how Life Floor can solve your surfacing-related challenges.

What Exactly is Life Floor?

For anyone familiar with our product, they know that Life Floor is an aquatic safety surface with endless design opportunities. What many people don't know about our flooring, especially if they haven't seen or experienced it in person, is exactly how it looks, feels, and functions. Let's dive into the details! 

MATERIAL 

Most people have seen or experienced pour-in-place aggregate products commonly used for safety surfacing at playgrounds and they assume that Life Floor must be similar. While our product is also cushioned, our tiles are entirely different.

Life Floor is made of a closed cell foam-rubber which means it’s impervious to water and easy to clean. The compressive nature of this unique material is what also makes it a safer option than concrete. Our tiles’ impact attenuation has been third-party tested by NSF International to prove that they can cushion guests if any slip-and-falls occur.

CUSHIONING  

To achieve any level of impact attenuation, materials require a certain thickness. What does that look like with Life Floor?

Our standard 3/8" (10 mm) tiles are most commonly used on splash pads and pool decks and have been tested to a minimum fall height of 1'-0" (0.3 m). For more robust needs such as slide landing pads, we offer 7/8" (22 mm) tiles with a minimum fall height of 4'-0" (1.2 m). We also offer a layered system that can be customized to protect at even greater heights. 

SIZING

Many customers wonder if Life Floor can be rolled out like rubber matting products used in other applications. Our surfacing doesn’t come in sheets or rolls. Instead, it is a modular system with a standard square tile size of 24" x 24" (610 mm x 610 mm) that is adhered to a substrate such as concrete. As a result, any customer looking for minimal replacements, especially in the event of any accidental damage, can swap out individual tiles without replacing an entire floor. 

For additional shapes, our triangles and rectangles are half tiles, our hexagons are 20" (508 mm) from edge to edge, and our custom cutting possibilities are endless. Our proprietary precision-cutting system allows us to cut any shape, logo, or image from any number of our square tiles making Life Floor a popular choice for designers and customers looking to accurately depict specific imagery. 

INSTALLATION

But what about the grout? Again, Life Floor works differently. Our tiles are adhered to substrates like concrete with a commercial-grade waterproof contact cement adhesive. No material is applied in the joints between tiles. Instead, they are installed tightly adjacent to one another. Due to the natural closed-cell properties of our tiles, these joints are easily cleaned and do not harbor microbial growth. The finished look of our installations is continuous, allowing for more organic designs, like the one pictured above, to be achieved.

SLIP-RESISTANCE 

Our grooved Ripple tiles are uniquely slip-resistant as verified by third-party testing. Even our Slate tiles feature a MicroTread texture for added traction. Life Floor products are engineered to perform best when wet which creates a solid grip for bare feet on our surfacing. As a result, guests of all ages experience aquatic spaces more confidently—playing, swimming, and splashing in ways that would be impossible on slippery surfaces.  

SEE & FEEL LIFE FLOOR YOURSELF

The best way to experience Life Floor is by visiting an existing installation. For anyone curious about local facilities that feature our product, we've created an installation map to reference. 

To see and feel Life Floor for yourself, we also encourage you to order a product sample. We have a variety of options depending on your needs available in our sample store


Looking to learn a bit more about Life Floor? Our team would love to connect about your aquatic needs

AQUATIC DESIGN FEATURE: The Middle East

Over the last few years, we’ve steadily seen an increase in aquatic design activity in the Middle East. Unique, breathtaking destinations and attractions continue to debut with groundbreaking new ideas.

As we’ve developed innovative safety surfacing design solutions for customers in this region, some projects have stood out. Explore some of our top installations from the Middle East below.


Atlantis the Palm, Dubai

Atlantis the Palm, Dubai was one of the first attractions to install a triangle gradient that featured distinct zoning principles where shallow areas reflected beach-inspired tan colors and deeper areas of water had gradually darkening blue tones. This effect enhances confident play value by visually signaling to guests that a depth of water is present and gives them a sense of how quickly it deepens.

Life Floor’s durability exceeds the criteria of the extreme Dubai climate by providing NSF/ANSI/CAN 50 Certified UV resistance among other components of the standard such as slip-resistance and cushioning. Our tiles maintain our slip-resistant and cushioned properties even after experiencing extreme UV exposure.


Jungle Bay Waterpark

Jungle Bay Waterpark features approximately 21,500 sq ft (2,000 sq m) of Life Floor surrounding its amenities and features with a unique UV additive in the tiles which makes them last even longer under more intense sun conditions. 

Safety and guest experience is key. Excluding the walkways, the entire waterpark has Life Floor which not only enhances the design of the park, but also reduces overall risk through safety surfacing. This vast expanse of Life Floor showcases the resort’s commitment to safety without sacrificing the pristine aquatic design that complements the resort. Life Floor’s cushioned and slip-resistant features provide guests with increased comfort throughout their stay.

Additionally, WhiteWater combined their world-class water slides and features with complementary blue and white colors to provide Jungle Bay Waterpark with a complete package that never compromises safety for design. The central lighthouse element was incorporated into the project to add theming and a central starting point for many of the water slide


The Beach Jumeirah

The Beach splash pad delights as an amenity to individuals in the Jumeirah Beach Residence area. Life Floor was installed in 2018 and has provided a comfortable and slip-resistant surface for families looking to cool off in the hot climate. Life Floor is a good choice for facilities in search of a product that dissipates heat quickly since it will not burn skin and stays comfortable underfoot.

To resemble the nearby beach, the Life Floor Studio combined a gradient shoreline effect with triangles and Marine Inlays. Triangle gradients work well when paired with seashore themes because tan colors resemble beach elements which transition into progressively darker blues as the depth of the water increases. These gradients can be a good way to visually signal changes in water depths without more obvious depth markers.


GEMS Wellington International School

GEMS Wellington International School is the largest private K-12 organization in the world with just over 40 schools in Dubai alone. With slippery and failing ceramic tiles around their competition pool decks, the school reached out to Raymond Sport LLC, Life Floor’s Authorized Distributor and Certified Installer serving the UAE and greater Middle East region, for a better solution. Raymond Sport LLC and the Life Floor Studio created a modern, staggered design that incorporated the school’s logo custom cut from our safety surfacing.


Waldorf Astoria ras al khaimah

Waldorf Astoria’s resort in Ras Al Khaimah chose to partner with industry leaders WhiteWater and Life Floor to create a splash pad amenity catering to children with areas for adults to relax nearby.  This small splash pad is an inviting addition for children who may not know how to swim yet or simply want to run, play, and cool off in the hot regional climate. WhiteWater's AquaSplash spray features provide introductory and collaborative play opportunities. Paired with these water activities, Life Floor's cushioned and slip-resistant tiles complement the overall facility design while providing an inviting environment for all guests to enjoy.


Deira International School

Deira International School installed a design featuring bright bands of colors across the pool deck. At one end of the pool, the school’s logo is prominently displayed. This logo is custom cut from Life Floor using precision cutting equipment.


Sharjah Ruler’s Court

This pool deck is for the exclusive use of the royalty in Sharjah, UAE. It features an elegant triangle pattern with tastefully placed Ivory colored triangles that add visual interest to the space.


5 Hotel Palm Jumeirah

5 Hotel Palm Jumeirah chose an organic, curving design in a bright primary color palette. This custom design was created and installed by Raymond Sport LLC who is an Authorized Distributor and Certified Installer of Life Floor in UAE and the greater Middle East.


To support this rapidly expanding region, we’re excited to announce a new brochure tailored to serving the Middle East region. It showcases eight key projects alongside features of our partners WhiteWater and Raymond Sport. Explore or download the brochure here: Browser | PDF


REDUCING SLIP AND FALLS AT ZERO-DEPTH ENTRIES

Having the right surfacing on zero-depth entry applications is often overlooked when renovating existing facilities or building new ones. This commonly slippery area presents a hydroplaning challenge for operators, staff, and guests alike due to the sloping surface leading into the water. Adding cushioned and slip-resistant materials at these entry points can enhance safety, design, and accessibility at any aquatic center.

What is a Zero-Depth Entry?

Zero-depth entries provide a gradually sloped surface leading from a dry deck into a shallow depth of water that progressively gets deeper. Occasionally, spray features, jets, and toys will be installed where there is no depth of water present or in shallower areas, essentially functioning as small splash pads.

Customizable surfacing options, such as Life Floor, can integrate games, shapes, or activities into these areas before the depth of water increases to add additional engagement, create themed designs, and provide improved safety.

SURFACE Design of ZERO-DEPTH ENTRIES

Sometimes, it’s difficult for guests to visualize how deep water is becoming and how quickly. Gradients and colors that symbolize shorelines and water depth can be a good visual indicator of zones. For example, a walkway or lounge chair area can have tan colors that resemble sandy beaches while light blues can represent shallow water, gradually developing into darker colors as water depth increases.

In some states within the USA, pool codes require specific surfacing color options under certain depths of water. Internationally, restrictions are often less limiting, allowing for colorful designs that can extend deep underwater.

Wave Pools

Wave pools are a popular example of zero-depth entries and include the added challenge of active waves and currents.

Children often linger and play in the shallow depths of wave pools. This can be dangerous when inner tubes float towards the shore either empty or with guests in them since they can knock small children over and cause impacts with the surface. The youngest of guests may require extra balance to stand confidently in these dynamic areas. Older children and adults may also drift into shallow depths or recline on the surface while partially submerged.

Safety surfacing such as Life Floor that is slip-resistant and cushioned helps to increase comfort while adding safety to avoid incidents. Harder or more abrasive surfacing options can limit the types of play and interaction that happen within these areas.

Zero-Depth Entry Play Areas

Zero-depth entries for younger children have gained in popularity at indoor aquatic centers as alternatives to kiddie pools. These areas complement larger pool decks, hot tubs, slides, and other amenities for older guests that are offered.

These spaces are often a hybrid of small-scale elevated structures and spray toys tailored to small children. Toddler slides, collaborative activities, and safety surfaces all contribute to longer visits, increased play value, and overall comfort.

By increasing the surrounding comfort of these areas, caretakers and parents can have greater peace of mind and enjoy these experiences alongside their children and families for a full day of fun.

SMALL SPACES

Having an accessible, comfortable, and fun aquatic amenity regardless of size will contribute to positive guest memories and return visits. Small zero-depth entries can utilize safety surfacing in unique ways.

Some of our municipal clients choose to bundle surfacing for multiple small areas across their city to improve multiple small spaces such as zero-depth entries, splash pads, and landing pads for water slide exits.

Regardless of size, use, or design, adding safety surfacing to zero-depth entries helps to reduce slip and fall incidents while also improving aesthetics and overall guest experience. Keeping these zones in mind when designing aquatic facilities can completely transform the way visitors experience these accessible entry points.


To learn more about how you can improve the safety and design of your zero-depth entry, contact us and find out how you can receive a complementary design rendering tailored to your facility.

Aquatic Surfacing Design Trends for 2023

With vibrant colors and limitless theming possibilities, aquatic surfacing designs continue to gain in popularity as a way to enhance splash pads, pool decks, and water parks. As this application evolves year after year, the Life Floor Studio takes note of the most popular design requests at different facilities worldwide. Curious to know where things stand in 2023? Explore these top aquatic surfacing trends we've been seeing so far! 

Detailed, Custom Imagery 

Since just about anything can be cut into our floors, we're seeing an increase in requests for custom design work. Some customers use this technique to illustrate a theme across a whole splash pad whereas others selectively add a few custom images as fun accent graphics. 

Bold Bands of Color 

As an alternate way to design with square tiles, several customers have resonated with large striped designs that showcase vibrant patterns or gradients of color. This application demonstrates a budget-friendly way to achieve a distinct and colorful effect.

More Complex Triangle Gradients 

Ever since our earliest triangle gradient designs debuted at locations like Cedarcrest Splash Pad and Atlantis the Palm Dubai, these continue to be some of our most popular styles. An evolution we've seen recently has been the request for more complex gradients. These include bright swirls of color, multiple islands across a splash pad, and more varied, artistic designs.

Unconventional Themes 

Manor Field Park

We've seen limitless creativity when it comes to designing aquatic spaces. Looking beyond typical water-based themes, some more recent splash pad designs have featured unique design ideas inspired by motifs like sports, winter, the forest, parks, and the desert. 

REFINED Geometric Designs 

For pool decks, country clubs, and high-end resorts, we've seen an increased interest in understated geometric designs. These patterns often use our triangle or rectangle tiles as well as our more muted or neutral color options. 

LOGOS THAT CELEBRATe BRANDS AND DESTINATIONS

Since 2022, we’ve featured add-on packages that allow customers and designers to more easily include and price Logos and Inlays. As a result, we've seen an uptick in requests for custom branding. Municipalities and theme parks often choose to include logos as a powerful way to make their aquatic facilities more unique and memorable. 

Paths and Play Opportunities 

With themed Inlays that can be laid out to create a treasure hunt trail or a path of lily pads for hopping, customers are delighted to add activities to their floors. Beyond the increase in requests we're seeing here, classic play features in the Life Floor portfolio, like hopscotch, continue to stand the test of time. 

Elevated Aquatic Themes 

Since we're designing for areas with water, splash pads that feature aquatic theming will never fade in popularity. As an evolution of these designs, we've noticed facilities leaning into more turquoise and aqua tones over more traditional blues. As noted in some of the trends above, we've also seen more requests for custom imagery and the use of our Inlays to add theming and play value. 


The Life Floor Studio continues to push the limits with our tile designs and can't wait to see how these trends keep evolving over time. Witnessing how surfacing completely transforms and brightens up facilities worldwide while creating positive experiences and memories for guests makes our work endlessly rewarding. 

Interested in exploring any of these options on a splash pad or pool deck? The Life Floor Studio offers complimentary design services and can't wait to help bring your project to life!  

Pre-Season Checklist for Aquatic Centers

As the upcoming season approaches, be sure you’re ready to curate positive experiences and memories all summer long! Keep reading for some recommendations as you prepare your aquatic center for the year.

Intentionally Evaluate Spaces

To begin any pre-season checklist, we recommend intentionally evaluating amenities for potential improvements and making a plan centered around those aspects. Some common areas of improvement that can have a significant impact on guest experience and facility management include:

  1. Shade and seating options

  2. Multi-generational engagement opportunities

  3. Accessible features and amenities

  4. Areas prone to incident reports

  5. Drinking fountains, bathrooms, and locker rooms

  6. Surface and fixture maintenance

Improve Aquatic Center Safety

Improving safety at aquatic centers often begins with adding safety surfacing to directly influence positive play value. Hazards such as slip-and-fall incidents are reduced and guests are more likely to engage in good risky play such as hopping, skipping, and playing in water.

Resolving Slippery, Failing Surfaces

Some of the most common pain points we hear involve slippery or abrasive surfaces that are difficult to maintain. These issues often lead to increased risk at facilities.

We're often contacted by parks and recreation professionals who have tried other surfacing solutions at their aquatic facilities which have failed. Rubberized or aggregate materials are often designed for dry playgrounds and aren't engineered to withstand the unique aquatic combination of UV and chemicals common at splash pads or pool decks.

To resolve these surfacing issues, choose an NSF/ANSI/CAN 50 Certified product that is slip-resistant, cushioned, impermeable, cleanable, UV resistant, and chemical resistant.

Cleaning and Hygiene

Others have looked to improve cleanability or have struggled with microbe growth on the surfacing at their facilities. Unlike porous options, Life Floor features a closed-cell technology, which doesn’t foster growth of bacteria, mold, and algae. Our tiles have been third-party tested for cleanability and offer a solution for anyone who has experienced similar issues.

Water Slide Landings

An easy, low cost way to improve safety at any facility is to install bolt-free landing pads for water slide exits and landings. These landing pads are cushioned and slip-resistant without being abrasive. Made from the same material as Life Floor tiles, they are also more durable than some multi-layered options.

Elevate the Appearance of Aquatic Amenities

If you are considering refreshing the overall design aesthetic of a facility, there are several components to consider.

Surface Updates

Surfacing can completely transform the look and feel of a facility since it is typically the largest feature present. Utilize this opportunity to create an engaging pattern under and around play fixtures, incorporate games such as hopscotch, or include thematic Inlays that add visual interest and function as a subtle search-and-find activity.

When planning for a surfacing update, consider using safety surfacing and including the overspray area to improve the overall safety of guests.

Before: Concrete Surface

After: Life Floor Surface

Fixture Updates

Fixture updates can be as simple as repainting or repairing existing features. If you want to increase play value for guests, consider upgrading fixtures to new models that facilitate collaborative play.

Before

Maintenance Updates

As you continue to evaluate updates for the season, check to ensure pumps, filtration, and systems are operating within manufacturer specifications. Fixture manufacturers have specific flow rate recommendations for their features and operating outside of those recommendations can result in weak flows that are boring or overly strong flows which can dissuade play.

Restoring slides, stairs, and other fiberglass materials can ensure operational success. Restoration experts can do site evaluations that will help you determine the areas of facilities that need attention.

Refer to manufacturer’s specifications for proper flow rates and maintenance procedures.

REFRESH Existing Aquatic Centers

Existing aquatic centers are valued as key amenities by communities and resorts across the world. Keeping them in good operating status is important for guest enjoyment and returning visitors.

Consider what elements of your existing aquatic center could benefit from a refresh and prioritize based on your unique needs. Often, guest feedback is an ideal way to better understand the pulse of how visitors are perceiving amenities. Use this feedback to help inform what would be the most appreciated updates and have the greatest positive results.

Before: Concrete and Fading Fixtures

After: Life Floor and Refreshed Fixtures

Overall, as you continue to evaluate facilities for the upcoming season, have fun! Bright pops of color, imaginative designs, and new features have the potential to transform a space. Even small improvements transform the way splash pads, pool decks, and aquatic centers look and function. Thoughtful design contributes meaningfully to guest experience and creating positive memories to keep them coming back all season long.


To learn more about how Life Floor’s surfacing solutions can help get your facility ready for the upcoming season, contact us today! We can connect you to our partners who specialize in spray and play fixtures, water slides, multi-level play structures, fiberglass restoration, and more.

FISCHER BROTHERS, LLC. PARTNERS WITH LIFE FLOOR AND WATERPLAY AT RAPID RIVER LODGE

Located near the picturesque Brainerd Lakes area, Rapid River Lodge is an ideal destination for exploring over 400 lakes, biking trails, and our favorite: a newly renovated waterpark! The lodge is making a positive impression with the upgrade of spray features from Waterplay and a beautiful Life Floor surface installed by Fischer Brothers, LLC.

BEFORE

AFTER

The refresh brightened the space with lighter colors, vibrant features, and improved safety facility-wide. The installation expertise of Fischer Brothers led to a smooth renovation with a high level of customer service, producing a final attraction sure to impress visitors.

INCLUSIVE DESIGN + SAFETY = MORE PLAY VALUE 

One of the most important goals of the partnership between Waterplay and Life Floor is to bring even more free play and accessibility to aquatic spaces. Rapid River Lodge prioritized inclusive design in every spray feature and surfacing decision, using play zones to accommodate a wide variety of play styles and the needs of different waterplayers.

With a wide range of play opportunities, from the calmer zero depth entry area with pint-sized character sprays perfect for smaller kids, to the more adventurous activity tower with elevated platforms, water cannons, and slides, this play space invites all to have fun within their ability level and comfort zone. Along with the guidance of Fischer Brothers’ restoration expertise, the waterpark at Rapid River Lodge is beautifully reimagined.

River Rapid Lodge is the first facility to debut Fischer Brothers’ new Double Lane Toddler Slide. With its modern, two-lane structure, the Double Lane Toddler Slide was designed to produce double the fun. Thoughtfully engineered materials and the intentional inclusion of Life Floor's cushioned Landing Pads make these slides beautiful, fun, and safer for the littlest water park goer. 

Life Floor safety surfacing covers every walkable surface in the waterpark. Bands of Pomegranate-colored tile offer contrasting visual cues that signal guests to exercise caution around each body of water. Visual signals are an important safety feature to show depth changes, the presence of features, and represent a changing landscape when paired with zoning for different stages of childhood development.

Thank you to Fischer Brothers and Waterplay for a collaboration filled with fun! Our team loves working on projects that focus on retrofitting facilities with inclusivity, safety, and play in mind. 

To learn more about revitalizing your attractions with inclusive design and safety, we’d love to begin a conversation with you! 


We’re thrilled to announce that Fischer Brothers, LLC has officially joined Life Floor’s Installation Network as our newest Certified Installation Partner.

Andrew Fischer accepting Life Floor’s Certified Installation Certificate on behalf of Fischer Brothers LLC


Waterplay by MAKR

Waterplay creates playful, inventive, and inclusive splash pad equipment for people from all walks of life, of all ages, and with diverse abilities. Everyone should have access to amazing, inviting, playable, enjoyable and ‘go-backable’ aquatic recreation places. With thousands of installations, millions of happy waterplayers splashing around on six continents, Waterplay is here to support you from concept, to installation, maintenance, future planning, and revitalizations. Splash pads for the win!  

Learn more about Waterplay

Fischer Brothers, LLC

Fischer Brothers, LLC got their start in 2007 restoring waterslides, and eventually moved on to other parts of the waterpark. From waterslide towers, aquatic play structures, spray features and more, Fischer Brothers has led the charge in pioneering innovative solutions for the aquatics restoration industry.

Learn more about Fischer Brothers, LLC

Life Floor

Life Floor was founded upon a vision to create safer, more memorable experiences at aquatic facilities. Since 2011, our mission has expanded to include innovative design, increased play value, and inclusivity wherever our surfacing is installed.

Across all of our unique projects, one thing remains the same: improving aquatic environments for all people will always be at the heart of our purpose.

Surfacing: The Most Untapped Design Feature in Aquatics

While soaring slide towers, giant play structures, and fun spray features definitely add appeal to waterparks and splash pads, surfacing is often overlooked. When the default is concrete, a massive canvas of design potential goes untapped. In fact, aquatic safety surfacing has the potential to become a play feature of its own in any aquatic space. 

Beyond the safety and inclusivity benefits that come with cushioned, slip-resistant, and non-abrasive flooring options, they provide the opportunity to increase overall play value with theming and activities designed into the surface. While these options are limitless, the following are some of our favorite examples where Life Floor transforms the nature of aquatic play.

HOPPING ACTIVITIES 

Clusters or pathways of shapes create hopping activities for guests as they explore fun aquatic spaces. 

SEARCH + FIND 

Our Inlays add theming to all facilities while also creating the potential for guests to search for certain shapes or count how many of each can be found within the floor. 

IMMERSIVE THEMING 

Giant design elements like paw prints, islands, waterways, or lily pads add to theming while creating imaginative, immersive play experiences.

GUIDED PATHS

Wavy curves, paths, or even treasure hunts can lead guests around splash pads as they explore new ways to engage with features. Our expanded Inlay library provides limitless potential to create meandering trails of lily pads, tree stumps, rocks, or sea shells as standard add-on packages to any surfacing design. 

GAMES 

Designing games into the surface has become a popular choice for aquatic facilities. Guests can  explore these features on their own and activity directors can also utilize them as part of a property’s recreational offerings. 

THE FLOOR IS LAVA 

Geometric designs create the potential for guests to invent their own games or activities such as “The Floor is Lava” where they choose to hop across tiles of specific colors while avoiding others. 

IMAGINATIVE PLAY 

When life-sized objects or environments are designed into a space, guests are able to engage in imaginative activities, using the surface as a play feature. 

As we continue to creatively collaborate with our customers and designers, these examples only keep expanding. Exploring surfacing design options has consistently proven to unlock new areas of theming and play potential. These elements can be designed into new facilities but are often a popular choice for retrofits, adding bright color and exciting new elements to refresh existing play areas. 

Interested in exploring these play features as part of an aquatic project? We’re excited to hear your ideas and to start creating some complimentary design options that illustrate the potential of your surfacing.

Custom Aquatic Theming at Wet'n'Wild Gold Coast, Australia

Wet'n'Wild Gold Coast in Australia chose Life Floor for their H2Oasis splash pad. This unique 8-color design was created by Burling Brown Architects located in Queensland.

This installation features a unique custom-cut design highlighted with Porcelain Life Floor tiles weaving through the main colors. These Porcelain lines create organic shapes with contrasting color blocks and allow for subtle paths of engagement through spray fixtures.

Guest experience is important for an aquatic amenity such as H2Oasis. Choosing colors for the surface that complement the surrounding environment allows for immersive theming and lends to a guest’s overall impression of their visit.


Thank you to Grant Burgess, Managing Director for Life Floor Australia and New Zealand, for his creative collaboration with Burling Brown Architects and his strategic partnership with Grassports Australia installers. Their vision for executing this project successfully with excellence resulted in innovative new installation tactics that can be applied to future projects in Australia.

Life Floor in the Caribbean

Tired of the snowy Minnesota winter, the Life Floor team kicked off annual planning meetings in the Caribbean at the start of the year. We were excited to celebrate a successful 2022 as we sailed to two islands in the Bahamas featuring award-winning Life Floor installations. As an added bonus, our team was able to observe Life Floor onboard the ship.

We invite you to escape to the tropics as you explore our team's adventures on Royal Caribbean's Freedom of the Seas as well as our excursions to Perfect Day at CocoCay and Baha Bay at Baha Mar on Nassau!

One of the reasons why we chose this ship for our planning meetings is because it features Life Floor in the Adventure Ocean kids area. Several cruise lines have chosen our Slate tiles as their preferred surfacing for indoor kids play spaces given its cushioning, cleanability, and IMO certification.

Royal Caribbean’s Freedom of the Seas also features a FlowRider that uses Life Floor for slip-resistance along the ramps. Our first day on board the ship was the best opportunity to see this area in action since the following days were filled with meetings, excursions, and fun with team members at sea.

On our second day, the ship docked at Perfect Day at CocoCay, Royal Caribbean’s private island. Immediately after the team got onto the island, we were greeted by our themed installation at Captain Jill's Galleon. 

We met with the operators of the island who gave us a tour that eventually led to another installation of ours, Splashaway Bay. This particular splash pad has won Aquatics International's Dream Design award. This project was designed in collaboration with Martin Aquatic

For our day at sea, most of the team's time was spent in annual planning meetings. Afterwards and over the course of the sailing, the group thoroughly enjoyed the amenities on board the ship as well as the ability to spend quality time together. 

Our final day was spent at Nassau, where the team was able to visit and tour Baha Bay at Baha Mar. This waterpark has won Aquatics International's Dream Design award as well as a Leading Edge award from WWA. Life Floor is installed in four different areas around the property.

At Stingray Cove, Aqua and Aviator swirls surface a splash pad featuring a giant play structure. 

At Turtle Beach, Life Floor surfaces the walls, steps, floor, and landing pads of the main pool as well as an adjacent splash pad and zero depth entry pool. 

Hexagon Life Floor tiles can also be found along the ramps of the waterpark's FlowCurl

The most unexpected application of Life Floor we got to see was in the flamingo pool! Concrete is too abrasive for flamingo feet and can cause a condition called Bumblefoot. Thankfully, Life Floor's soft tiles provide the perfect solution. 

Overall, Life Floor’s time spent in the Caribbean provided us with a productive planning week filled with team bonding, opportunities to see award-winning projects, and time spent with operators at all of these beautiful tropical locations.

Inspired by the Life Floor applications above? Our team would love to learn more about your project and walk you through our complimentary design process. Contact our team today to start the conversation.

TOP 10 Life Floor Installations from 2022

2022 was filled with a variety of design projects ranging in complexity, size, and theming. As we look back at the year in review, there are certainly some installations that stand out. The following highlight our top 10 unique Life Floor projects that were installed in 2022.


most TROPICAL FACILITY THEME

Kimpton Seafire Resort + Spa

Location: Seven Mile Beach, Grand Cayman
Install Date: April 2022
Area: 4,500 ft² (418 m²)
Main Colors: Sandstone, Sandbar, Gobi, and Porcelain
Texture: Ripple 2.0
Designer: WhiteWater
Engineering Consultant: Martin Aquatic Design and Engineering
Installer: Elegance Interior Solutions
Photography Credit: Kimpton Seafire Resort + Spa


FIRST PROJECT TO FEATURE AUSTRALIA + NEW ZEALAND INLAYS

Brimbank Aquatic and Wellness Centre

Location: 90 Taylors Rd, Keilor Downs, Victoria, Australia
Install Date:
July 2022
Area:
4,630 ft² (430 m²)
Colors:
Terra Cotta, Pomegranate, Goldfish, Sunshine, Sandbar, Sandstone, Ivory, Seafoam, Turquoise, Iceberg, Aviator, and Ocean
Texture: Ripple 2.0
Thickness: 3/8” (7/8” at slide runout)
Designer: Life Floor Studio
Architect: Williams Ross Architects
Installer: Mauer Construction Tiling


OUR SECOND ANNUAL MAKE A SPLASH! GRANT CONTEST WINNER

Wells Park Splash Pad

Location: Albuquerque, New Mexico, USA
Install Date: July 2022
Area: 1,360 ft² (126 m²)
Colors: Turquoise, Seafoam, Goldfish, and Sunshine
Texture: Ripple 2.0
Thickness: 3/8”
Designer: Life Floor Studio
Installer: Inside Edge Safety Surfaces


MOST REMOTELY LOCATED PROJECT

Dimond Park Aquatic Center

Location: Juneau, Alaska, USA
Install Date: May 2022
Area: 6,000 ft² (557 m²)
Colors: Bluebird, Iceberg, Boulevard, River Rock, and Foghorn
Texture: Ripple 2.0
Thickness: 3/8”
Designer: Life Floor Studio
Installer: Inside Edge Safety Surfaces


BEST ATHLETIC THEMING

Manor Park

Location: Huntington, New York, USA
Install Date:
June 2022
Area:
2,520 ft² (234 m²)
Colors:
Evergreen, Limelight, and Ivory
Texture: Ripple 2.0
Thickness: 3/8”
Designer: Life Floor Studio
Installer: Inside Edge Safety Surfaces


MOST CULTURALLY SIGNIFICANT

Kununurra Splash Park

Location: Kununurra, Australia
Install Date: May 2022
Area: 5,380 ft² (500 m²)
Colors: Olive, Sunshine, Kestrel, Ivory, Terra Cotta, Sepia
Texture: Ripple 2.0
Thickness: 3/8”
Installer: Grassports Australia (QLD)


MOST UNIQUE APPLICATION OF LIFE FLOOR

Ka'ana Pop-Up Surf Park

Location: British Columbia, Canada
Install Date: Summer 2022
Area: 350 ft² (33 m²)
Colors: Porcelain, Tiki, Evergreen, Olive, and Goldfish
Texture: Ripple 2.0
Thickness: 3/8”
Designer: Life Floor Studio
Installer: Inside Edge Safety Surfaces
Partner: Daldorado


FIRST INSTALLATION IN SWITZERLAND

Red Whale Swim School

Location: Geneva, Switzerland
Install Date: September 2022
Area: 1,600 ft² (150 m²)
Colors: Ocean and Aviator
Texture: Ripple 2.0
Thickness: 3/8”
Designer: Life Floor Studio
Installer: CreateScape Ltd.


MOST COLOR VARIETY

Madison Community Center

Location: Madison, South Dakota, USA
Install Date: January 2022
Area: 6,624 ft² (615 m²)
Colors: Limelight, Seafoam, Turquoise, Aviator, Bluebird, Ocean, Kestrel, Heron, Foghorn, River Rock, and Boulevard
Texture: Ripple 2.0
Thickness: 3/8”
Designer: Life Floor Studio
Installer: Inside Edge Safety Surfaces


BEST OVERLOOK

Hervey Bay Waterpark

Location: 267 Esplanade Pialba, Queensland, 4655, Australia
Install Date: August 2022
Area: 11,000 ft² (1,022 m²)
Colors: Ocean, Aviator, Bluebird, Boulevard, Sandbar, and Porcelain
Texture: Ripple 2.0
Thickness: 3/8”
Designer: WhiteWater


Thank you to all of our partners and customers who trusted us to make aquatic facilities safer, more beautiful, and more accessible in 2022.

Happy Holidays from the Life Floor Team!

2022 has been a year of growth and innovation for our team. From collaboration on new and exciting partnerships to developing soon-to-be-released announcements, we’re looking forward to 2023 with enthusiasm. I want to take this opportunity to thank you personally for being part of the Life Floor story and for your commitment to making aquatics a space for people of all ages and abilities to enjoy.

This year, our team celebrated the following top highlights:

  • We celebrated our 2021 Make a SPLASH! Grant Contest Winner at the grand re-opening of Wells Park Splash Pad in Albuquerque, New Mexico this Summer.

  • We announced Splash Island at Sammy Haggard Park in Danielsville, Georgia as the winner of the 3rd annual Make a SPLASH! Grant Contest co-hosted by our Preferred Installation Partner, Inside Edge Safety Surfaces. This Grant Contest enables us to give back to deserving communities in need of safety surfacing.

  • We announced a new partnership with Waterplay by MAKR

  • We received a Leading Edge award from WWA for Aqua Nick at Nickelodeon Riviera Maya. Baha Bay at Baha Mar also received a Leading Edge Award.

  • Life Floor was named as the Floor Covering Supplier by Aquatics International for two Dream Design Award-winning waterparks in 2022 at Baha Bay at Baha Mar and Atlantis Dubai Aquaventure.

  • We led educational speaking sessions at WWA, NRPA, and GRPA trade shows with topics including design, safety, and accessibility.

  • Numerous partners represented Life Floor in their trade show booths this year including: Inside Edge Safety Surfaces, Martin Aquatic Design and Engineering, Waterplay, WhiteWater, Paddock, Daldorado, Aquatic Design Group, Rain Drop Products, and Prairie Surfaces. Thank you to all for recommending our safety surfacing. 

  • We released 120 new standard Inlay shapes to significantly expand our Inlay Library and provide new theming and design possibilities.

  • We launched our new Designed for Play Brochure and Lookbook Volume 9.

  • The list of countries featuring Life Floor grew including our first installations in Anguilla, Czech Republic, Egypt, Grand Cayman, Qatar, and Switzerland.

  • We were recognized by the USDA this year following our growth and development after receiving two of their grants in 2015. These funds enabled our company to transition manufacturing from Vietnam to South Dakota, allowing us to proudly state that Life Floor is Made in the USA for western hemisphere projects. 

  • We collaborated with Ka’ana Wave Co. and Daldorado on Ka’ana’s first pop-up surf park in Britannia Beach, BC, Canada.

  • We saw our Cruise line customers return to business in earnest which saw us doing work with 7 different brands in 2022.

  • We manufactured over 150,000 Life Floor tiles (600,000 sq ft/55,740 sq m) between South Dakota and China!

We have some exciting news to come in 2023. Keep an eye out for milestone projects, new partnerships, and product updates!

Thank you again to all of our vendors, partners, and clients for working alongside us in 2022. We look forward to partnering with you next year as we further our mission to make aquatic facilities safer, more beautiful, and more accessible for all people.

Warmly,

Jonathan Keller | CEO of Life Floor

NEW: 30 Unique Thematic Shapes for Aquatic Design

We’re excited to announce three new sets of Inlays that can be used to enhance the design, theming, and imaginative play opportunities on any splash pad or pool deck. These new additions complement our growing library of options that have helped to reimagine the potential of aquatic play through surfacing design. Check out our new additions below!

Outer Space

These Outer Space Inlays are out of this world! Teleport your guests’ imagination beyond the stars and spark daring space-themed adventures. Pair with Inlays from other collections such as our Geometric set to expand the possibilities of design .

Desert

From cacti to desert creatures, this Inlay set can set the scene for a unique landscape! For extra design potential, try pairing it with our Montauk Theme.

SPORTS

Encourage an active mindset by combining aquatics and sports! This Inlay set is inspired by some of the most popular sports in the United States. Pair with any theme or create your own from our wide range of colors. Some customers have even created soccer and football field designs out of Life Floor!


If you’re interested in including some of these fun new Inlays in your upcoming project, please contact your regional sales manager. For projects outside of the U.S., please contact our international team.

Made in the USA: How USDA Grants Changed Life Floor History

In 2015, we were honored to receive grants from the USDA Rural Development's Intermediary Relending Program & Rural Economic Development Loan and Grant Program. These funds enabled our company to transition manufacturing from Vietnam to South Dakota, allowing us to proudly state that Life Floor is Made in the USA.

With our production line stateside, we've been able to drastically reduce our carbon footprint while engaging in groundbreaking research and development opportunities. We will continue to grow and innovate with our mission in mind to make aquatics facilities safer and more beautiful for people of all ages and abilities.

Thank you to the USDA for contributing to our company's history and empowering us to further improve the lives of people around the world.

The following content is an excerpt from the USDA Rural Development’s article about Life Floor titled, Making a Splash in Rural South Dakota.

Growing up, we all remember visiting the local pool or water park. Lifeguards blew a whistle warning us to slow down as we dashed to the refreshing water on dangerous slippery, molten-hot concrete.

But today’s pools, water parks and splash pads are much safer thanks to companies like Life Floor.

Life Floor first received $300,000 in 2014 through a partnership between Heartland Rural Electric Fund, Lake Area Improvement Corporation and East River Electric’s Rural Electric Economic Development, Inc. (REED) Fund was put together to assist the company. East River Electric’s REED Fund provided revolving loan funds received through USDA Rural Development’s Rural Economic Development Loan and Grant program and Lake Area Improvement Corporation provided loan funds received through USDA Rural Development’s Intermediary Relending Program. The equipment needed to get the manufacturing facility on its feet was made possible through funding provided by these entities all located within the state of South Dakota.

They opened in 2015 as a pilot program specializing in aquatic tiles that are both slip resistant and soft. A “Doing Business As” company of MNY Group, LLC in Minneapolis, Minnesota, Life Floor developed a solution for a safer surface while providing a pleasant aesthetic to welcome guests.

“We had to do a lot of engineering to make the flooring work, but we’re bringing back the knowledge of how it’s done,” said Vimal Thakkar, Process Engineer for Life Floor. “It’s very rewarding knowing we are making a safe place for families to gather and we’re proud to say this is made in the USA.”

The product was originally manufactured in Vietnam, but the company wanted to have more control on research and development and do it at a lower cost and lower carbon footprint. As Life Floor began manufacturing in Madison, the company focused on efficiency and creating a cost-competitive product with a focus on a surface that could stand the test of time against sunlight, water and heavy foot traffic.

In 2018, the company began a major expansion, quadrupling its footprint from 2,500 square feet to 10,000 square feet.

“Our growth continued even into 2020 during the pandemic,” said MNY Group CEO Jonathan Keller. “Because waterparks and pools were mostly closed during the pandemic, we continued to see growth as these businesses upgraded to a safer surface for their customers and newly constructed aquatic facilities completed construction.”

Throughout their first six years of manufacturing in South Dakota, Life Floor has seen a continued shift between international and domestic customers and from new construction to retrofitting existing locations. Now in 2022, Keller says the company is performing well in both markets and sees a balance between new construction and retrofit projects.

Thakkar also highlighted the company’s focus on designing floors that match the branding of their customers and using technologies that streamline the process from raw material to a finished tile.

“Our customers expect a product that matches their brand, so we spend a lot of time ensuring we have matched their colors and that those colors resist fading from harsh elements,” said Thakkar. “We transitioned from die-cut tiles to precision cutting, which has decreased production time and increased our precision.”

While Life Floor works with customers globally, local businesses have benefited from the same material to keep customers safe.

“As we remodeled our pool area in early 2022, we recognized the need to make our floor safer,” said Gene Wockenfuss, director for the Madison Community Center. “Life Floor and Falcon Plastics were able to assist in some of the costs to upgrade the flooring.”

Wockenfuss joked they weren’t so sure about the bright colors when they first saw the design but were reassured the choices would provide a vibrant upgrade to the 20-year-old building.

“We are so happy with the floor and customers have praised the upgraded look and safety,” said Wockenfuss. “We’re already planning to add more safety features from Life Floor in the future.”

MNY Group expects to see an increase in demand and is exploring expansion and growth to meet the growing popularity in Life Floor tiles around the world.


More information about Rural Development’s Intermediary Relending Program (IRP) can be found at https://www.rd.usda.gov/programs-services/intermediary-relending-program.