aquatic design

Life Floor's Top 13 projects of 2023

2023 was filled with incredible projects ranging in complexity, size, and theme. Collaboration and excellence from some of our top partners, installers, and customers made all of these facilities possible. To celebrate 2023 as we enter into our 13th year in business, we’ve chosen to highlight these 13 installations that stood out among the hundreds of projects installed across the year.


MOST UNIQUE GEOMETRIC DESIGN

Northcote Aquatic and Recreation Centre

Location: Northcote, Victoria, Australia
Install Date: August 2023
Area: 3,281 sq ft (355 m²)
Main Colors: Seafoam, Limelight, Lilypad, Sandbar
Texture: Ripple 2.0
Architect: Warren and Mahoney Architects
Partner: Waterplay
Installer: Mauer Construction Tiling

With a unique palette and layout of colored bands, the creative approach for the flooring design of this project was a highlight for our team.


FIRST AQUAFORMS12 SPLASH PAD

Island Waterpark at Showboat Resort

Location: Atlantic City, New Jersey, USA
Install Date: June 2023
Area: 13,308 sq ft (1,236 m²)
Main Colors: Gobi, Sandstone, Aviator, Bluebird, Sunshine
Texture: Ripple 2.0
Designers: WhiteWater + Martin Aquatic Design and Engineering
Installer: Inside Edge Safety Surfaces

Island Waterpark at Showboat Resort received a 2023 Leading Edge Award from WWA and was the host facility for WhiteWater’s new AquaForms12 structure which won the 2023 IAAPA Brass Ring Award for Best New Product under $2 Million.


MOST ACCESSIBLE AQUATIC AMENITIES

Camp Barnabas

Location: Purdy, Missouri, USA
Install Date: June 2023
Area: 2,983 sq ft (277 m²) across 3 areas
Main Colors: Ocean, Kingfisher (discontinued), Iceberg, Turquoise, Aqua, Ivory, Heron, Evergreen, Olive, and Limelight
Texture: Ripple 2.0
Specifier: Sunbelt Pools
Designer: Life Floor Studio
Installer: Baynum Solutions
Photo Credit:
Splashtacular, LLC.

Given the facility’s mission, Camp Barnabas stands out as a project designed to create even more accessible aquatics for all guests. This facility received a 2023 Leading Edge Award from WWA.


best interactive theming

LEGOLAND Discovery Center Dallas/Fort Worth, Pirate Beach

Location: Dallas/Fort Worth, Texas, USA
Install Date: June 2023
Area: 3,900 sq ft (363 m²)
Main Colors: Bluebird, Aviator, Aqua, Sandbar
Texture: Ripple 2.0
Designer: Life Floor Studio
Installer: Inside Edge Safety Surfaces

With islands, LEGO features, and themed structures on site, this splash pad really stood out for its pirate theming.


Most Uniquely Themed Facility

Studio City Water Park

Location: Estrada do Istmo, Cotai, Macau, China
Install Date: April 2023
Area: 5,479 sq ft (509 m²)
Main Colors: Gobi, Mojave, Sandbar, Tiki
Texture: Ripple 2.0
Designer: WhiteWater and WTI

This flowing curve design is custom cut from Life Floor tiles and provides subtle visual paths leading from one attraction to the next. These custom elements perfectly tailor to Studio City’s space travel theme. The combination of WTI's design and engineering, WhiteWater’s industry-leading features, and the comfort, safety, and durability of Life Floor’s surfacing creates a world-class indoor facility at the Studio City Water Park.

Studio City Water Park received a 2023 Leading Edge Award from WWA and was named a 2023 Dream Design by Aquatics International.


MOST PLAY VALUE OPPORTUNITIES

Forest Park Aquatic Center

Location: Forest Park, Illinois, USA
Install Date: January 2023
Area: 3,268 sq ft (304 m²)
Main Colors: Aviator, Pomegranate, Goldfish, Sunshine, Limelight, Ocean, Sandbar
Texture: Ripple 2.0
Designer: Hitchcock Design Group (Naperville)
Drains: Daldorado
Installer: Inside Edge Safety Surfaces
Photography Credit: The Park District of Forest Park and Bridget Deatrick with Hitchcock Design Group

Designed as a giant game board, Forest Park Aquatic Center brought play value to a large scale at their splash pad.


BEST ZERO-DEPTH ENTRY POOL THEME

Camp Margaritaville, Northgate Property

Location: Breaux Bridge, Louisiana, USA
Install Date: June 2023
Area: 3,900 sq ft (363 m²)
Main Colors: Turquoise, Seafoam, Aqua, Sandstone, Gobi
Texture: Ripple 2.0
Designer: Life Floor Studio
Installer: Inside Edge Safety Surfaces
Partner:
Daldorado Drains
Fixture Manufacturer and Photo Credit:
InterActive Play

With a beach-themed triangle gradient and integrated Daldorado DALlux drains, Camp Margaritaville brought the tropics to this zero-depth entry pool.


FIRST LIFE FLOOR PROJECT IN CROATIA

Maistra Rovinj Croatia Resort

Location: Rovinj, Croatia
Install Date: May 2023
Area: 1,034 sq ft (96 m²)
Main Colors: Ocean, Bluebird, Aqua
Texture: Ripple 2.0
Designer: Life Floor Studio
Installer: Amica

Bright diagonals of blue really make this splash pad pop at our first installation in Croatia.


NEWEST CARNIVAL CRUISE SHIP

Carnival Jubilee Waterworks

Location: Carnival Cruise Ship
Install Date: December 2023
Area: 5,324 ft² (495 m²)
Main Colors: Ocean, Aviator, Iceberg
Texture: Ripple 2.0
Designer: WhiteWater + Carnival Cruise Line
Installer: FMC Design

Life Floor surfaces every ship in the Carnival Fleet so the installation on Jubilee in several areas, including Waterworks shown above, is exciting to see.


2022 MAKE A SPLASH! GRANT CONTEST WINNER

Rotary Splash Island at Sammy Haggard Park

Location: Danielsville, Georgia, USA
Install Date: March 2023
Area: 2,055 sq ft (191 m²)
Main Colors: Ocean, Bluebird, Aviator, Turquoise, Seafoam
Texture: Ripple 2.0
Designer: Life Floor Studio
Installer: Inside Edge Safety Surfaces

In 2022, we co-hosted our third annual Make a SPLASH! Grant Contest with Inside Edge Safety Surfaces to award a municipality or non-profit organization in the United States with an all-expenses-paid splash pad surface. Our intent with this contest is to uplift communities across the country each year with beautiful splash pad surfacing designs that add increased safety for residents. Our 2022 winner, Rotary Splash Island at Sammy Haggard Park, was installed in March 2023.


FACILITY MOST FULLY SURFACED WITH LIFE FLOOR

Rapid River Lodge

Location: Baxter, Minnesota, USA
Install Date: January 2023
Area: 9,408 sq ft (874 m²)
Main Colors: Gobi, Sandstone, Sandbar, Iceberg, Pomegranate, Lilypad, Iris, Sepia
Texture: Ripple 2.0
Designer: Waterplay
Partner: Waterplay
Installer: Fischer Brothers, LLC

With Life Floor surfacing the pool deck, stairs, zero-depth entry, and pool coping, almost all of Rapid River Lodge is covered with our tiles! We always love to see such a comprehensive safety surface approach.


FIRST LIFE FLOOR PROJECT IN EGYPT

Marassi Water World

Location: El Dabaa, Matrouh Governorate, Egypt
Install Date: May 2023
Area: 6,426 sq ft (597 m²)
Main Colors: Lilypad, Limelight, Sandbar, Porcelain, Iceberg, Aviator, and Bluebird
Texture: Ripple 2.0
Designer: WhiteWater
Installer: Raymond Sport, LLC

Island and beach theming designed by WhiteWater added an immersive backdrop to their interactive AquaPlay structure on this expansive splash pad.


MOST CREATIVE USE OF PIXEL THEMING IN A DESIGN

Imperial Meadows Park

Location: Coalhurst, Alberta, Canada
Install Date: May 2023
Area: 3,367 sq ft (313 m²)
Main Colors: Evergreen, Lilypad, Ocean, Turquoise, Iceberg, Bluebird, Iris, Platypus, Goldfish, Ivory, Sunshine Transition Strips
Texture: Ripple 2.0
Designer: Life Floor Studio
Installer: Prairie Surfaces

A vibrant color palette of square tiles brought a bright design to this splash pad in Canada.


Thank you to all of our partners and customers for making these projects possible. We look forward to all of the unique installations to come in 2024!

Life Floor's 2024 Project Highlights

Life Floor announced a new product line called Murals and a selection of new projects coming soon in 2024 at an IAAPA Expo press conference in November 2023. Continue reading for a recap of the event.

UPCOMING PROJECT HIGHLIGHTS FOR 2024

Photo Credit: Carnival Cruise Line

Carnival Jubilee - Carnival Cruise Line

Jubilee will feature Life Floor onboard the Waterworks amenity with large intersecting circle designs. This project will continue Life Floor’s installation on each Carnival vessel.

Mt. Olympus Waterpark - Wisconsin, USA

In partnership with WhiteWater, Mt. Olympus Waterpark will feature a triangle gradient design with subtle zoning elements. Spray fixtures are positioned in the beach-tone areas while slides exit near the darker teal-tone areas. This theming will complement the venue’s new aesthetic, creating a cohesive design throughout.

Camp Fimfo - New York, USA

Camp Fimfo in New York will feature a 3-color Surf Theme across their activity zone. This project marks the next installment of Life Floor across Northgate Resort properties.

Photo Credit: WhiteWater

Meryal Waterpark - Qatar

Meryal Waterpark in Qatar takes zoning aquatic amenities to new heights. In partnership with WhiteWater, a splash play area is surfaced with Life Floor and zoned into three distinct areas. Two main areas with water features are divided by a distinct guided pathway running through the space. Walkways and overspray areas will be composed of tans and play areas are surfaced with blue tones.

V3 Center - Minnesota, USA

The V3 Center in Minneapolis, MN “is designed to be a beacon of hope as well as a focal point bridging the Northside to Downtown. Most importantly, the building will serve as a hub for the community to gather and grow together.” This project will transform the landscape of competitive swim in the Twin Cities metro area.

2023 Make a SPLASH! Grant Winner, Inclusive Design Award

For the fourth year, Life Floor and Inside Edge Safety Surfaces have partnered to provide free splash pad surfacing to deserving communities. The winner of the 2023 Make a SPLASH! Inclusive Design Grant Award is Morgan’s Wonderland in San Antonio, TX, USA. Life Floor will be installed at Will’s Hang 10 Harbor attraction in Spring 2024.

2023 Make a SPLASH! Grant Winner, Need-Based Award

With the expansion of the Make a SPLASH! Grant Contest, two awards were given out for the first time ever. The winner of the Need-Based Grant Award is John Anderson Splash Pad in Grandview, MO, USA. Life Floor will be installed at this location in Spring 2024.


New Product: Murals

As the aquatics industry continues to shift towards highly thematic surface design, Life Floor is thrilled to announce its newest product release: Murals.

With this new line of tiles, designs and patterns that were once too complex to install as aquatic safety surfacing are now a reality. Murals empower brands that dream of creating iconic, highly immersive, themed aquatic environments from the ground up. This innovative flooring tile product tailors custom design with highly intricate details that delight guests of all ages, abilities, and backgrounds. In addition to their limitless design potential, Murals utilize Life Floor’s industry-leading proprietary safety surfacing for positive guest experiences.


Questions? Connect with Life Floor Experts

Gwen
Schlotte

VP, Specification +
Strategic
Partnerships

Holden
Bigler-Johnson

Regional Account Executive, West Coast, AK, and HI

Lindsay
Fetzer

Strategic + Cruise Line Sales, Midwest Account Executive

MaryAnn
Eifert

Regional Account Executive,
East Coast

REDUCING SLIP AND FALLS AT ZERO-DEPTH ENTRIES

Having the right surfacing on zero-depth entry applications is often overlooked when renovating existing facilities or building new ones. This commonly slippery area presents a hydroplaning challenge for operators, staff, and guests alike due to the sloping surface leading into the water. Adding cushioned and slip-resistant materials at these entry points can enhance safety, design, and accessibility at any aquatic center.

What is a Zero-Depth Entry?

Zero-depth entries provide a gradually sloped surface leading from a dry deck into a shallow depth of water that progressively gets deeper. Occasionally, spray features, jets, and toys will be installed where there is no depth of water present or in shallower areas, essentially functioning as small splash pads.

Customizable surfacing options, such as Life Floor, can integrate games, shapes, or activities into these areas before the depth of water increases to add additional engagement, create themed designs, and provide improved safety.

SURFACE Design of ZERO-DEPTH ENTRIES

Sometimes, it’s difficult for guests to visualize how deep water is becoming and how quickly. Gradients and colors that symbolize shorelines and water depth can be a good visual indicator of zones. For example, a walkway or lounge chair area can have tan colors that resemble sandy beaches while light blues can represent shallow water, gradually developing into darker colors as water depth increases.

In some states within the USA, pool codes require specific surfacing color options under certain depths of water. Internationally, restrictions are often less limiting, allowing for colorful designs that can extend deep underwater.

Wave Pools

Wave pools are a popular example of zero-depth entries and include the added challenge of active waves and currents.

Children often linger and play in the shallow depths of wave pools. This can be dangerous when inner tubes float towards the shore either empty or with guests in them since they can knock small children over and cause impacts with the surface. The youngest of guests may require extra balance to stand confidently in these dynamic areas. Older children and adults may also drift into shallow depths or recline on the surface while partially submerged.

Safety surfacing such as Life Floor that is slip-resistant and cushioned helps to increase comfort while adding safety to avoid incidents. Harder or more abrasive surfacing options can limit the types of play and interaction that happen within these areas.

Zero-Depth Entry Play Areas

Zero-depth entries for younger children have gained in popularity at indoor aquatic centers as alternatives to kiddie pools. These areas complement larger pool decks, hot tubs, slides, and other amenities for older guests that are offered.

These spaces are often a hybrid of small-scale elevated structures and spray toys tailored to small children. Toddler slides, collaborative activities, and safety surfaces all contribute to longer visits, increased play value, and overall comfort.

By increasing the surrounding comfort of these areas, caretakers and parents can have greater peace of mind and enjoy these experiences alongside their children and families for a full day of fun.

SMALL SPACES

Having an accessible, comfortable, and fun aquatic amenity regardless of size will contribute to positive guest memories and return visits. Small zero-depth entries can utilize safety surfacing in unique ways.

Some of our municipal clients choose to bundle surfacing for multiple small areas across their city to improve multiple small spaces such as zero-depth entries, splash pads, and landing pads for water slide exits.

Regardless of size, use, or design, adding safety surfacing to zero-depth entries helps to reduce slip and fall incidents while also improving aesthetics and overall guest experience. Keeping these zones in mind when designing aquatic facilities can completely transform the way visitors experience these accessible entry points.


To learn more about how you can improve the safety and design of your zero-depth entry, contact us and find out how you can receive a complementary design rendering tailored to your facility.

Pre-Season Checklist for Aquatic Centers

As the upcoming season approaches, be sure you’re ready to curate positive experiences and memories all summer long! Keep reading for some recommendations as you prepare your aquatic center for the year.

Intentionally Evaluate Spaces

To begin any pre-season checklist, we recommend intentionally evaluating amenities for potential improvements and making a plan centered around those aspects. Some common areas of improvement that can have a significant impact on guest experience and facility management include:

  1. Shade and seating options

  2. Multi-generational engagement opportunities

  3. Accessible features and amenities

  4. Areas prone to incident reports

  5. Drinking fountains, bathrooms, and locker rooms

  6. Surface and fixture maintenance

Improve Aquatic Center Safety

Improving safety at aquatic centers often begins with adding safety surfacing to directly influence positive play value. Hazards such as slip-and-fall incidents are reduced and guests are more likely to engage in good risky play such as hopping, skipping, and playing in water.

Resolving Slippery, Failing Surfaces

Some of the most common pain points we hear involve slippery or abrasive surfaces that are difficult to maintain. These issues often lead to increased risk at facilities.

We're often contacted by parks and recreation professionals who have tried other surfacing solutions at their aquatic facilities which have failed. Rubberized or aggregate materials are often designed for dry playgrounds and aren't engineered to withstand the unique aquatic combination of UV and chemicals common at splash pads or pool decks.

To resolve these surfacing issues, choose an NSF/ANSI/CAN 50 Certified product that is slip-resistant, cushioned, impermeable, cleanable, UV resistant, and chemical resistant.

Cleaning and Hygiene

Others have looked to improve cleanability or have struggled with microbe growth on the surfacing at their facilities. Unlike porous options, Life Floor features a closed-cell technology, which doesn’t foster growth of bacteria, mold, and algae. Our tiles have been third-party tested for cleanability and offer a solution for anyone who has experienced similar issues.

Water Slide Landings

An easy, low cost way to improve safety at any facility is to install bolt-free landing pads for water slide exits and landings. These landing pads are cushioned and slip-resistant without being abrasive. Made from the same material as Life Floor tiles, they are also more durable than some multi-layered options.

Elevate the Appearance of Aquatic Amenities

If you are considering refreshing the overall design aesthetic of a facility, there are several components to consider.

Surface Updates

Surfacing can completely transform the look and feel of a facility since it is typically the largest feature present. Utilize this opportunity to create an engaging pattern under and around play fixtures, incorporate games such as hopscotch, or include thematic Inlays that add visual interest and function as a subtle search-and-find activity.

When planning for a surfacing update, consider using safety surfacing and including the overspray area to improve the overall safety of guests.

Before: Concrete Surface

After: Life Floor Surface

Fixture Updates

Fixture updates can be as simple as repainting or repairing existing features. If you want to increase play value for guests, consider upgrading fixtures to new models that facilitate collaborative play.

Before

Maintenance Updates

As you continue to evaluate updates for the season, check to ensure pumps, filtration, and systems are operating within manufacturer specifications. Fixture manufacturers have specific flow rate recommendations for their features and operating outside of those recommendations can result in weak flows that are boring or overly strong flows which can dissuade play.

Restoring slides, stairs, and other fiberglass materials can ensure operational success. Restoration experts can do site evaluations that will help you determine the areas of facilities that need attention.

Refer to manufacturer’s specifications for proper flow rates and maintenance procedures.

REFRESH Existing Aquatic Centers

Existing aquatic centers are valued as key amenities by communities and resorts across the world. Keeping them in good operating status is important for guest enjoyment and returning visitors.

Consider what elements of your existing aquatic center could benefit from a refresh and prioritize based on your unique needs. Often, guest feedback is an ideal way to better understand the pulse of how visitors are perceiving amenities. Use this feedback to help inform what would be the most appreciated updates and have the greatest positive results.

Before: Concrete and Fading Fixtures

After: Life Floor and Refreshed Fixtures

Overall, as you continue to evaluate facilities for the upcoming season, have fun! Bright pops of color, imaginative designs, and new features have the potential to transform a space. Even small improvements transform the way splash pads, pool decks, and aquatic centers look and function. Thoughtful design contributes meaningfully to guest experience and creating positive memories to keep them coming back all season long.


To learn more about how Life Floor’s surfacing solutions can help get your facility ready for the upcoming season, contact us today! We can connect you to our partners who specialize in spray and play fixtures, water slides, multi-level play structures, fiberglass restoration, and more.

Surfacing: The Most Untapped Design Feature in Aquatics

While soaring slide towers, giant play structures, and fun spray features definitely add appeal to waterparks and splash pads, surfacing is often overlooked. When the default is concrete, a massive canvas of design potential goes untapped. In fact, aquatic safety surfacing has the potential to become a play feature of its own in any aquatic space. 

Beyond the safety and inclusivity benefits that come with cushioned, slip-resistant, and non-abrasive flooring options, they provide the opportunity to increase overall play value with theming and activities designed into the surface. While these options are limitless, the following are some of our favorite examples where Life Floor transforms the nature of aquatic play.

HOPPING ACTIVITIES 

Clusters or pathways of shapes create hopping activities for guests as they explore fun aquatic spaces. 

SEARCH + FIND 

Our Inlays add theming to all facilities while also creating the potential for guests to search for certain shapes or count how many of each can be found within the floor. 

IMMERSIVE THEMING 

Giant design elements like paw prints, islands, waterways, or lily pads add to theming while creating imaginative, immersive play experiences.

GUIDED PATHS

Wavy curves, paths, or even treasure hunts can lead guests around splash pads as they explore new ways to engage with features. Our expanded Inlay library provides limitless potential to create meandering trails of lily pads, tree stumps, rocks, or sea shells as standard add-on packages to any surfacing design. 

GAMES 

Designing games into the surface has become a popular choice for aquatic facilities. Guests can  explore these features on their own and activity directors can also utilize them as part of a property’s recreational offerings. 

THE FLOOR IS LAVA 

Geometric designs create the potential for guests to invent their own games or activities such as “The Floor is Lava” where they choose to hop across tiles of specific colors while avoiding others. 

IMAGINATIVE PLAY 

When life-sized objects or environments are designed into a space, guests are able to engage in imaginative activities, using the surface as a play feature. 

As we continue to creatively collaborate with our customers and designers, these examples only keep expanding. Exploring surfacing design options has consistently proven to unlock new areas of theming and play potential. These elements can be designed into new facilities but are often a popular choice for retrofits, adding bright color and exciting new elements to refresh existing play areas. 

Interested in exploring these play features as part of an aquatic project? We’re excited to hear your ideas and to start creating some complimentary design options that illustrate the potential of your surfacing.

NEW: 30 Unique Thematic Shapes for Aquatic Design

We’re excited to announce three new sets of Inlays that can be used to enhance the design, theming, and imaginative play opportunities on any splash pad or pool deck. These new additions complement our growing library of options that have helped to reimagine the potential of aquatic play through surfacing design. Check out our new additions below!

Outer Space

These Outer Space Inlays are out of this world! Teleport your guests’ imagination beyond the stars and spark daring space-themed adventures. Pair with Inlays from other collections such as our Geometric set to expand the possibilities of design .

Desert

From cacti to desert creatures, this Inlay set can set the scene for a unique landscape! For extra design potential, try pairing it with our Montauk Theme.

SPORTS

Encourage an active mindset by combining aquatics and sports! This Inlay set is inspired by some of the most popular sports in the United States. Pair with any theme or create your own from our wide range of colors. Some customers have even created soccer and football field designs out of Life Floor!


If you’re interested in including some of these fun new Inlays in your upcoming project, please contact your regional sales manager. For projects outside of the U.S., please contact our international team.

New Inlay Themes to Celebrate Summer

We’re excited to announce three new sets of Inlays that can be used to enhance the design, theming, and imaginative play opportunities on any splash pad or pool deck. These new additions complement our growing library of options that have helped to reimagine the potential of aquatic play through surfacing design. Check out our new additions below!

SEA LIFE

As an expansion of our Marine collection of Inlays, we can’t wait to see these new Sea Life Inlays sprinkled across designs that emulate underwater landscapes. We expect these to join our other sea creatures as some of our most popular thematic additions.

OUTDOOR EXPLORATION

Inspired by summer camping, we’ve created this set of Outdoor Exploration Inlays to complement our Forest Inlays. These designs will help to create unique, woodland themed splash pads that inspire adventure!

GEOMETRIC

We’ve already seen the limitless design possibilities when it comes to our different tile shapes so we wanted to expand those options to our Inlays. These shapes are sure to inspire countless numbers of new patterns and graphic elements. The vibrant design below gives just a glimpse at their potential!


The addition of these new Inlays to our library is just the continuation of a year-long expansion of theming options we’re making available to customers and designers. If you’re interested in including one or more of these new Inlays in your upcoming project, please contact your regional sales manager. For projects outside of the U.S., please contact our international team.

New Inlay Themes for Spring

We’re excited to announce the latest expansion of our Life Floor Inlay library. These three new sets of Inlays can be easily integrated into any design to add increased play value, theming, and visual interest. Keep an eye out for even more Inlay releases throughout the year!

AUSTRALIA + NEW ZEALAND

Transport guests down under with these new wildlife Inlays! This Australia & New Zealand themed set is inspired by Life Floor Australia and New Zealand and the magnificent projects that have been installed there. A few of our favorites include Wet’n’Wild Gold Coast, the Doone Kennedy Hobart Aquatic Center, and Australia Zoo.

TROPICAL

Design a vibrant jungle landscape with these colorful Tropical Inlays or complement the existing scenery with the Hibiscus and Monstera accents. This set pairs nicely with our Rainforest, Wildflower, or Oasis Themes.

GARDEN

Create some fun outdoor theming with this Garden Inlay set. Count all the Ladybugs as an impromptu scavenger hunt or follow the Bees to their hive! This set pairs well with our Wilderness or Rainforest Themes. The Bee Inlay is sized to fit within one of our Hexagon Tile Shapes which makes it well-suited for a honeycomb-themed environment.

Design Tips

Use Rocks Inlays in a repeating pattern to mimic a stone pathway for added play value and theming.

Combine our new Bee Inlays with our hexagon tiles to create a buzzing hive!

 

The addition of these new Inlays to our library is just the continuation of a year-long expansion of theming options we’re making available to customers and designers. If you’re interested in including one or more of these new Inlays in your upcoming project, please contact your regional sales manager. For projects outside of the U.S., please contact our international team.

NEW INLAY THEMES FOR 2022

We’re excited to announce an expansion of our Life Floor Inlay library. These three new sets of shapes can be easily integrated into any design to add increased play value, theming, and visual interest. Keep an eye out for even more Inlay releases throughout the year!

FOREST

Squirrel

Paw Prints

Bear

Oak Leaf

Fox

 

Maple Leaf

Bird

Bear Print

Acorn

Tree Stump

 

Walk your guests through the woods as they follow paw prints and spot forest animals such as birds, squirrels, and foxes with our Forest Inlays. These Inlays pair perfectly with our Wilderness and Rainforest Themes.

TREASURE HUNT

Pirate Ship

Horizontal Dash

Anchor

X

Ship’s Wheel

 

Spyglass

Treasure Chest

Diagonal Dash

Hook

Jolly Roger Flag

 

X Marks the Spot! Take your youngest guests on a pirate adventure. These Treasure Hunt Inlays pair with our Seashore Theme to create an immersive adventure experience. Whether guests are following the dotted line to the treasure chest or imagining hopping from ship to ship across the high seas, this Inlay set will enhance play value at aquatic or beach themed facilities.

POND

Butterfly

Duck

Grass Tuft

Duckling

Lizard

 

Frog

Lily Pad

Dragonfly

Turtle

Waterlily

 

Bug hunters and frog catchers will love these Pond-inspired shapes. Hop across lily pads and imagine you’ve shrunk to the size of one of our turtle Inlays as your guests explore! These Pond themed Inlays pair well with our green, blue, and tan colors


The addition of these new shapes to our library is just the start of a year-long expansion of theming options we’re making available to customers and designers. If you’re interested in including one or more of these new Inlays in your upcoming project, please contact your regional sales manager. For projects outside of the U.S., please contact our international team.

LIFE FLOOR + WHITEWATER PARTNERSHIP

 

Bringing non-slip cushioned surfaces to the world WhiteWater is very pleased to have entered an exclusive distribution agreement with Life Floor for the global water park market. Life Floor’s patented foam-rubber flooring system significantly reduces slips and falls, the #1 cause of water park injuries. However, with Life Floor, when a fall does occur, bumps and bruises are minimized. This is a game-changing product for the water park industry because as every owner and operator knows, the majority of water park injuries occur in this category.

The partnership further confirms WhiteWater’s designs and product offerings as the safest in the industry,
— Geoff Chutter, WhiteWater’s President and CEO

DELIVERING FUN - SAFELY

Jonathan Keller, Life Floor’s CEO, sums up the announcement of this new partnership, “Working with WhiteWater, the market leader, was an obvious choice to access a wider market, but we’ve also found that the missions which drive our companies are very aligned. Both companies are single-minded about delivering fun safely with the highest quality products available. I think I can speak for all of us when I say that we are excited by the opportunities that this agreement represents.”

 

Chris Biancofiore, the Product Manager for WhiteWater’s wide range of interactive water play products and attractions, commented, “On Life Floor, kids feel safer and freer to push their boundaries without the fear of getting hurt…simply put, they play differently.  The forgiving surface isn’t abrasive, so it’s soft on bare feet and won’t skin knees.  As a result, the only tears will come from when they’re told it’s time to leave the park.”

MORE THAN JUST SAFETY

Life Floor is longer-lasting and stays cleaner. While Life Floor’s non-slip ‘soft fall’ is its biggest benefit, its quality manufacturing also makes it incredibly durable. The completely waterproof tiles will not absorb water or other liquids and last as long underwater as they do above water. Its closed-cell construction does not support the growth of microbes.

Virtually impossible to stain, its more resistant to chlorine and UV exposure than other rubber composite products on the market, making Life Floor not just a safety choice, but an economical one as well.


About WhiteWater

WhiteWater, The Water Parks and Attractions Company, is the leading global designer and manufacturer of innovative water park products and active family attractions for world-class clients. We specialize in water slides, multi-level water play structures, wave-generating equipment, FlowRider® stationary surfing machines, harnessed attractions, interactive play, and water rides. WhiteWater is dedicated to providing the ultimate WOW experiences to our clients and their guests by delivering projects on time, on budget, and to the industry’s highest quality and safety standards. Our industry-leading innovation is driven by a team of 600 extremely talented employees in eight offices around the world working together to complete over 5,000 projects since 1980. Recently, WhiteWater was awarded Canada’s Best Managed Companies designation for its excellence in management and business practices.

Una de Boer | Director of Marketing
+1.604.249.3432 | una.deboer@whitewaterwest.com
whitewaterwest.com

About Life Floor

Life Floor manufactures Life Floor tiles, a foam-rubber flooring system designed for use in wet areas with barefoot traffic. Created as an alternative to concrete and other conventional materials, Life Floor is the only safety surface specifically designed and engineered to perform in aquatic environments. Life Floor combines award-winning safety with unparalleled design capabilities, delivered by an expert team committed to a world-class experience for everyone who interacts with our products. All over the world, people trust Life Floor to make their aquatic environments look and feel extraordinary. Life Floor was founded in 2011, and has served the biggest names in water parks, including Carnival Cruise Line, LEGOLAND, Cedar Fair, and Great Wolf Lodge. In 2016, Life Floor became the only surfacing company ever to win the World Waterpark Association's prestigious Kelly Ogle Memorial Safety Award.

Gwen Ruehle | Vice President, Business Development
+1.612.405.2718 | gwen.ruehle@lifefloor.com
lifefloor.com


FAQS

Who is WhiteWater West Industries (WWI)?

The Original Waterpark Company! Founded in 1980, WWI helped start the World Waterpark Association and are the oldest manufacturer of fiberglass water slides. They are also the largest supplier of equipment (slides, wave pools, surfing machines, play structures) in the entire world, in fact their business is as large as all of their competitors combined. They have done over 6000 projects in the 38 years they have been in business. To get a sense of scale, if they were to install Life Floor around all of their previous projects, that would require more than 60 million square feet of Life Floor.

At this point, WWI does everything from designing, specifying, planning, supplying, managing projects, and helping maintain waterparks and theme parks all over the world. Their largest markets are China, the United States, Southeast Asia, and the Middle East, and they complete from 170-220 projects per year.

What does this partnership mean for Life Floor?

Life Floor is now WWI’s recommended safety surface. Soon, Life Floor will be included in all designs for water park Multi-Level Play Structure (MLP) equipment, as well as on applications such as slide towers, wave pools, and around FlowRiders and slide pads.

How did this partnership happen?

WWI and Life Floor both value safety, and the partnership is focused on safety first and foremost. We believe that bringing the leader in aquatic safety surfacing design and manufacture in partnership with the leader in water park design and manufacture will create safer aquatic recreation experiences for potentially millions of people.

How will this partnership work for customers?

New water park customers interested in purchasing and installing MLPs can obtain Life Floor for their facility by working exclusively through WWI.

If you are a water park customer with a preexisting relationship with Life Floor, you may contact either Life Floor or WWI directly for MLPs and other projects.

If your park does not have WhiteWater equipment, you can still buy from Life Floor directly.

What about splash pads?

Given our commitment to splash pad safety via our work with NSF-50, Life Floor will still be selling splash pad surfacing directly to clients.

Has WWI purchased Life Floor?

WWI has not purchased Life Floor. Life Floor remains an independent company, and we look forward to seeing how this partnership will serve the waterpark industry going forward. 


If you have any questions about how this partnership affects you, or how to best obtain Life Floor for a project, please contact solutions@lifefloor.com.