FAQS
Who is WhiteWater West Industries (WWI)?
The Original Waterpark Company! Founded in 1980, WWI helped start the World Waterpark Association and are the oldest manufacturer of fiberglass water slides. They are also the largest supplier of equipment (slides, wave pools, surfing machines, play structures) in the entire world, in fact their business is as large as all of their competitors combined. They have done over 6000 projects in the 38 years they have been in business. To get a sense of scale, if they were to install Life Floor around all of their previous projects, that would require more than 60 million square feet of Life Floor.
At this point, WWI does everything from designing, specifying, planning, supplying, managing projects, and helping maintain waterparks and theme parks all over the world. Their largest markets are China, the United States, Southeast Asia, and the Middle East, and they complete from 170-220 projects per year.
What does this partnership mean for Life Floor?
Life Floor is now WWI’s recommended safety surface. Soon, Life Floor will be included in all designs for water park Multi-Level Play Structure (MLP) equipment, as well as on applications such as slide towers, wave pools, and around FlowRiders and slide pads.
How did this partnership happen?
WWI and Life Floor both value safety, and the partnership is focused on safety first and foremost. We believe that bringing the leader in aquatic safety surfacing design and manufacture in partnership with the leader in water park design and manufacture will create safer aquatic recreation experiences for potentially millions of people.
How will this partnership work for customers?
New water park customers interested in purchasing and installing MLPs can obtain Life Floor for their facility by working exclusively through WWI.
If you are a water park customer with a preexisting relationship with Life Floor, you may contact either Life Floor or WWI directly for MLPs and other projects.
If your park does not have WhiteWater equipment, you can still buy from Life Floor directly.
What about splash pads?
Given our commitment to splash pad safety via our work with NSF-50, Life Floor will still be selling splash pad surfacing directly to clients.
Has WWI purchased Life Floor?
WWI has not purchased Life Floor. Life Floor remains an independent company, and we look forward to seeing how this partnership will serve the waterpark industry going forward.