WhiteWater West

ALL ABOARD! CRUISES FILLED WITH AQUATIC FUN

Guest experience is essential aboard any cruise ship to ensure a fun and unique vacation for passengers. Among the numerous amenities available, water features have become increasingly popular attractions. Flowriders by WhiteWater Industries, waterslides, splash pads, and beautiful pools have become staples for many vessels. As a result, patrons have come to expect bigger and brighter aquatic experiences as new vessels are built. 

LARGE AQUATIC PLAY STRUCTURES

Elevated structures such as multi-level interactive water play structures or waterslide towers create an immediate presence that cruisers are often amazed by. These types of amenities serve as a focal point for the ship as a whole and create lasting memories.

Carnival Cruise Lines

Surf machines such as Flowrider by WhiteWater Industries are compact attractions, but they have a large onboard impact. For many guests, exposure to surf machines like these might happen for the first time on a cruise. Some ships have chosen to reinforce branding alongside the surrounding walkways and reduce risk with Life Floor’s custom logos and safety surfacing benefits.

POOL DECKS

Pool decks are popular amenities on cruise ships. Having a comfortable pool deck where guests feel at ease improves guest experience at these amenity types. Because these features are central to recreation on the upper decks of ships, vibrant designs that match the ship’s theming have become increasingly popular.

Cruise Ship Pool Deck

Beyond the focus on great looking pool decks, it’s essential that these areas are designed with safety and cleanability in mind. Certain elements can provide visual signals to guests regarding critical elements such as a pool edge, step down, or depth of water. Slip resistance can help maintain guests’ footing in these wet areas especially when paired with motion at sea. Surfaces that resist the growth of harmful bacteria help to protect the health of guests, especially since ships are heavily occupied with little downtime between voyages. 

By keeping these elements in mind, the upper decks of cruise ships provide the ultimate zones for aquatic relaxation and fun for their guests as they voyage across the seas. 

SPLASH PADS

Splash pads have become a popular amenity onboard cruise ships for families with young children or guests looking for aquatic play outside a pool setting.

Splash pads provide a variety of play options from dump buckets to water spray features. Generally, free play is more widely available on splash pads due to play requiring a level of imagination and creativity. Encouraging free play by having a highly themed splash pad can help guests who may not know one another play with a similar theme in mind. For example, a pirate themed splash pad can lend a story arc option to guests and create memories that may not have otherwise happened. 

Including all aspects of a splash pad’s construction in theming allows for greater customization and control of the greater cruise experience. From water jets to surfacing, utilizing all the aspects of splash pad design can curate experiences for guests.

#choosefun Carnival Cruise

Image Credit: eatsleepcruise.com

KIDS’ PLAY AREAS

Kids’ play areas are perfect for onboard daycares and family zones. Both indoor and outdoor dry play areas on cruise ships often feature various playground equipment that require a fall attenuating, cushioned surface to protect against accidental falls when equipment is elevated. An IMO-certified surface like Life Floor has been popular in these applications. 

Fun, vibrant flooring designs can help brighten up a play area by incorporating colors and themes that complement the rest of the space. Inlaid designs can provide another layer of play engagement with surface games or scavenger hunts. Life Floor’s custom cutting capabilities can also reinforce branding with cruise line logos or iconography. 

See our standard Inlay Library here.

PRIVATE ISLANDS

Beyond all of the fun on board, cruise lines that stop at their own private islands allow for all-inclusive theming in a secluded locale. Building an island environment is incredibly complex and requires a wide scope of considerations which centers around guest experience and enjoyment. Aquatic amenities are often the main features on private islands as guests seek to cool off and enjoy warm weather.

Life Floor is featured at two splash pads that can be enjoyed whenever passengers spend a Perfect Day® at CocoCay® courtesy of Royal Caribbean. Guests can cool off, run and play, or relax on the sidelines at both Splashaway Bay designed by Martin Aquatic Design & Engineering or at Captain Jill’s Galleon designed by the Life Floor Studio. These two projects at CocoCay are quintessential examples of Life Floor’s ability to match any aquatic feature’s theming and support risk reduction. 

The graphic elements of these two installations extend the scope of theming to provide immersive engagement for guests.  At Splashaway Bay, the designs on the slide tower panels were integrated into the surface design. Similarly, Captain Jill’s Galleon features a massive vessel with the surfacing surrounding it designed to mimic a body of water. 

Guest experience at an island vista requires comprehensive planning and safety parameters to ensure a low-risk environment while providing ample options for adrenaline-pumping adventures mixed with relaxing opportunities. To minimize interruptions to play, reducing overall risk is critical. One way to reduce risk in aquatic features specifically is to invest in safety surfacing that has increased slip-resistance and cushioning to better protect guests. 


Life Floor’s IMO Certified safety surfacing is both lightweight and durable for all types of wet or dry amenities.

We have so much fun working on these projects and serving the unique needs of our cruise partners such as Royal Caribbean, Carnival Cruise Lines, MSC, and Norwegian Cruise Lines among others. To specify Life Floor for your cruise ship, please contact Lindsay Fetzer here.

JUNGALA AQUA EXPERIENCE AT VIDANTA RIVIERA MAYA RESORT

JUNGALA AQUA EXPERIENCE AT VIDANTA RIVIERA MAYA RESORT

In October 2020, “The World Waterpark Association recognized Jungala Aqua Experience with the 'Leading Edge' award for its extraordinary facilities, innovative concept, and exceptional customer service.” Jungala Aqua Experience has since become known for being a leader in guest experience and design both regionally in Mexico and internationally across the globe. By placing capacity limits on accommodations, this luxury resort is able to provide guests with an experience that truly feels unique, serene, and lavish. 

JUNGALA AQUA EXPERIENCE AT VIDANTA RIVIERA MAYA RESORT

With lush forests on every side and a wide array of amenities available, the Jungala Aqua Experience, an “ultra-exclusive, low-density waterscape,” serves as a premium waterpark destination for guests.

JUNGALA AQUA EXPERIENCE AT VIDANTA RIVIERA MAYA RESORT

Around the childrens’ slide area and beneath the RainFortress 5 multi-level play structure by WhiteWater is 17,760 sq ft (1,650 sq m) of Life Floor safety surfacing. Custom cut circles add colorful highlights to integrate seamlessly with the theme of the resort and provide a design that immerses and engages guests.

JUNGALA AQUA EXPERIENCE AT VIDANTA RIVIERA MAYA RESORT

At a luxury resort such as Jungala, guest comfort and experience is absolute. Safety, comfort, design, and cleanliness are all qualities that visitors assess when choosing where to spend their vacations. Grupo Vidanta, the developer of Jungala Aqua Experience, was able to provide peace of mind for guests by choosing Life Floor’s cushioned and slip-resistant surfacing under WhiteWater’s RainFortress 5 and children’s slide areas. This flooring feature enables guests of all ages and abilities to play freely - skipping, jumping, crawling, and even cartwheeling - on a surface engineered specifically for aquatic recreation.

JUNGALA AQUA EXPERIENCE AT VIDANTA RIVIERA MAYA RESORT

Thank you to WhiteWater West for their partnership in creating a safer and more enjoyable guest experience at Jungala Aqua Experience at Vidanta Riviera Maya Resort. For more information on how you can work with Life Floor and WhiteWater on your waterpark design, connect with us today.

WATER SAFETY BY DESIGN AT JUNGLE BAY WATERPARK

The Westin Dubai and Le Méridien Mina Seyahi Beach Resort in Dubai, UAE recently completed Jungle Bay Waterpark with the design and safety expertise of Whitewater West. The two resorts decided to create a unique family getaway that differentiated them from the hundreds of other hotels and resorts in the area by creating a massive, elegant waterpark. This strategy makes their properties the ideal family destinations in Dubai.

Jungle Bay Waterpark - The Westin Dubai and Le Méridien Mina Seyahi Beach Resort in Dubai, UAE
Inspired by the islands of Greece, the waterpark was designed intentionally with a clean, minimalist style. The park features rides and attractions for all ages including a Whizzard and Body Slides, Aquaplay 1750, gentle Kids’ Slides, and a Children’s Wave Pool for the whole family.
— WhiteWater West
Jungle Bay Waterpark - The Westin Dubai and Le Méridien Mina Seyahi Beach Resort in Dubai, UAE

The resorts previously had Life Floor on one of their pool decks and, after having a positive experience, decided to expand their use of Life Floor across the rest of the new waterpark. Jungle Bay Waterpark features approximately 21,500 sq ft (2,000 sq m) of Life Floor surrounding its amenities and features with a unique UV additive in the tiles which makes them last even longer under more intense sun conditions. 

Safety and guest experience is key. Excluding the walkways, the entire waterpark has Life Floor which not only enhances the design of the park, but also reduces overall risk through safety surfacing. This vast expanse of Life Floor showcases the resort’s commitment to safety without sacrificing the pristine aquatic design that complements the resort. Life Floor’s cushioned and slip-resistant features provide guests with increased comfort throughout their stay.

Additionally, WhiteWater West combined their world-class water slides and features with complementary blue and white colors to provide Jungle Bay Waterpark with a complete package that never compromises safety for design. The central lighthouse element was incorporated into the project to add theming and a central starting point for many of the water slides.

Jungle Bay Waterpark - The Westin Dubai and Le Méridien Mina Seyahi Beach Resort in Dubai, UAE

The design of the activity zones utilizes Life Floor’s standard triangle shape in multiple gradient patterns to create visual similarity without overdoing the design. This creates a feeling of cohesion across the entire facility by allowing the Greek Island theme to flow from one area to the next without halting guest engagement.

Jungle Bay Waterpark - The Westin Dubai and Le Méridien Mina Seyahi Beach Resort in Dubai, UAE

Thank you to WhiteWater West, The Westin Dubai, and Le Méridien Mina Seyahi Beach Resort for specifying Life Floor on this project. We look forward to continuing to serve these facilities and the guests who visit!

To learn more about how you can add a perfect combination of safety and custom design to an upcoming project, contact us today.

LIFE FLOOR + WHITEWATER PARTNERSHIP

 

Bringing non-slip cushioned surfaces to the world WhiteWater is very pleased to have entered an exclusive distribution agreement with Life Floor for the global water park market. Life Floor’s patented foam-rubber flooring system significantly reduces slips and falls, the #1 cause of water park injuries. However, with Life Floor, when a fall does occur, bumps and bruises are minimized. This is a game-changing product for the water park industry because as every owner and operator knows, the majority of water park injuries occur in this category.

The partnership further confirms WhiteWater’s designs and product offerings as the safest in the industry,
— Geoff Chutter, WhiteWater’s President and CEO

DELIVERING FUN - SAFELY

Jonathan Keller, Life Floor’s CEO, sums up the announcement of this new partnership, “Working with WhiteWater, the market leader, was an obvious choice to access a wider market, but we’ve also found that the missions which drive our companies are very aligned. Both companies are single-minded about delivering fun safely with the highest quality products available. I think I can speak for all of us when I say that we are excited by the opportunities that this agreement represents.”

 

Chris Biancofiore, the Product Manager for WhiteWater’s wide range of interactive water play products and attractions, commented, “On Life Floor, kids feel safer and freer to push their boundaries without the fear of getting hurt…simply put, they play differently.  The forgiving surface isn’t abrasive, so it’s soft on bare feet and won’t skin knees.  As a result, the only tears will come from when they’re told it’s time to leave the park.”

MORE THAN JUST SAFETY

Life Floor is longer-lasting and stays cleaner. While Life Floor’s non-slip ‘soft fall’ is its biggest benefit, its quality manufacturing also makes it incredibly durable. The completely waterproof tiles will not absorb water or other liquids and last as long underwater as they do above water. Its closed-cell construction does not support the growth of microbes.

Virtually impossible to stain, its more resistant to chlorine and UV exposure than other rubber composite products on the market, making Life Floor not just a safety choice, but an economical one as well.


About WhiteWater

WhiteWater, The Water Parks and Attractions Company, is the leading global designer and manufacturer of innovative water park products and active family attractions for world-class clients. We specialize in water slides, multi-level water play structures, wave-generating equipment, FlowRider® stationary surfing machines, harnessed attractions, interactive play, and water rides. WhiteWater is dedicated to providing the ultimate WOW experiences to our clients and their guests by delivering projects on time, on budget, and to the industry’s highest quality and safety standards. Our industry-leading innovation is driven by a team of 600 extremely talented employees in eight offices around the world working together to complete over 5,000 projects since 1980. Recently, WhiteWater was awarded Canada’s Best Managed Companies designation for its excellence in management and business practices.

Una de Boer | Director of Marketing
+1.604.249.3432 | una.deboer@whitewaterwest.com
whitewaterwest.com

About Life Floor

Life Floor manufactures Life Floor tiles, a foam-rubber flooring system designed for use in wet areas with barefoot traffic. Created as an alternative to concrete and other conventional materials, Life Floor is the only safety surface specifically designed and engineered to perform in aquatic environments. Life Floor combines award-winning safety with unparalleled design capabilities, delivered by an expert team committed to a world-class experience for everyone who interacts with our products. All over the world, people trust Life Floor to make their aquatic environments look and feel extraordinary. Life Floor was founded in 2011, and has served the biggest names in water parks, including Carnival Cruise Line, LEGOLAND, Cedar Fair, and Great Wolf Lodge. In 2016, Life Floor became the only surfacing company ever to win the World Waterpark Association's prestigious Kelly Ogle Memorial Safety Award.

Gwen Ruehle | Vice President, Business Development
+1.612.405.2718 | gwen.ruehle@lifefloor.com
lifefloor.com


FAQS

Who is WhiteWater West Industries (WWI)?

The Original Waterpark Company! Founded in 1980, WWI helped start the World Waterpark Association and are the oldest manufacturer of fiberglass water slides. They are also the largest supplier of equipment (slides, wave pools, surfing machines, play structures) in the entire world, in fact their business is as large as all of their competitors combined. They have done over 6000 projects in the 38 years they have been in business. To get a sense of scale, if they were to install Life Floor around all of their previous projects, that would require more than 60 million square feet of Life Floor.

At this point, WWI does everything from designing, specifying, planning, supplying, managing projects, and helping maintain waterparks and theme parks all over the world. Their largest markets are China, the United States, Southeast Asia, and the Middle East, and they complete from 170-220 projects per year.

What does this partnership mean for Life Floor?

Life Floor is now WWI’s recommended safety surface. Soon, Life Floor will be included in all designs for water park Multi-Level Play Structure (MLP) equipment, as well as on applications such as slide towers, wave pools, and around FlowRiders and slide pads.

How did this partnership happen?

WWI and Life Floor both value safety, and the partnership is focused on safety first and foremost. We believe that bringing the leader in aquatic safety surfacing design and manufacture in partnership with the leader in water park design and manufacture will create safer aquatic recreation experiences for potentially millions of people.

How will this partnership work for customers?

New water park customers interested in purchasing and installing MLPs can obtain Life Floor for their facility by working exclusively through WWI.

If you are a water park customer with a preexisting relationship with Life Floor, you may contact either Life Floor or WWI directly for MLPs and other projects.

If your park does not have WhiteWater equipment, you can still buy from Life Floor directly.

What about splash pads?

Given our commitment to splash pad safety via our work with NSF-50, Life Floor will still be selling splash pad surfacing directly to clients.

Has WWI purchased Life Floor?

WWI has not purchased Life Floor. Life Floor remains an independent company, and we look forward to seeing how this partnership will serve the waterpark industry going forward. 


If you have any questions about how this partnership affects you, or how to best obtain Life Floor for a project, please contact solutions@lifefloor.com.