Partnership Announcement

Life Floor Australia + New Zealand Announces New South Wales Partner

Life Floor Australia + New Zealand Managing Director, Grant Burgess, has today announced the appointment of Synthetic Grass and Rubber Surfaces, Australia as a Life Floor dealer representative and installer for New South Wales (NSW).

Reference project installed by Grassports Australia (QLD).

Burgess explained, “With the ever-increasing awareness and acceptance of Life Floor we are needing more local representation and technicians to swiftly attend to the volume of enquiries we are receiving. Synthetic Grass and Rubber Surfaces, Australia has forged a very solid reputation and align perfectly with our target market. We feel their depth of experience and broad customer base will further drive the Life Floor brand throughout NSW.”

Synthetic Grass and Rubber Surfaces Australia Managing Director Mark Cunningham said, “Finally, there is a product in the Aquatic Industry that works and is fit for purpose. I believe this is really the only product that should be used in aquatic flooring. With a vast number of colours and designs you can let your mind run wild with designs. Our team is looking forward to showcasing this amazing product”.

Jonathan Keller, Co-Founder and Global CEO of Life Floor, said, “We believe all aquatic spaces should be safe and beautiful. As an international brand, we rely on trusted, local partners to help deliver on our mission and uphold our values. We are excited about our new partnership with Synthetic Grass and Rubber Surfaces Australia to further leverage the success we’ve witnessed in Australia.”


About Synthetic Grass and Rubber Surfaces Australia

Synthetic Grass & Rubber Surfaces Australia Pty Ltd has earned a reputation as one of the leading artificial grass and rubber wetpour suppliers in Sydney, Australia. This reputation is based on high-quality products, professionalism, on-time installation, and care throughout and after the project’s completion.

For more than 30 years Managing Director, Mark Cunningham, and his team located on Sydney’s Northern Beaches have been working to bring the best synthetic grass and rubber flooring solutions for safety, sporting, and leisure requirements.

sales@syntheticgrass.com.au | +61 02 9986 1133

About Life Floor

Life Floor is transforming the aquatics industry by improving the safety, design, accessibility, and fun at facilities for all people. Life Floor is the first product certified to NSF/ANSI/CAN 50 and is leading the revolutionary change to the industry in a call for safety servicing at aquatic facilities across the world. With virtually limitless design possibilities, Life Floor creates a uniquely beautiful experience for people of all ages and abilities.

solutions@lifefloor.com | 612.567.2813

About Life Floor (Australia and New Zealand)

Life Floor (ANZ) was appointed in 2016 as Life Floor’s principal dealer for Australia and New Zealand; and now has more than 90 installations throughout Australia and New Zealand. Life Floor is becoming the go-to surface when safety, design, functionality and value are seen as the key priorities.

grant.burgess@lifefloor.com.au | +61 (0) 459 169 769

Life Floor Announces Major Expansion of U.S. Partner Network

Life Floor is thrilled to welcome seven new partners to our Registered Aquatic Partner program and Installer Network. This significant expansion enables us to better serve our customers through improved mobilization, tailored customer support, and reduced overall installation costs for our products.

In addition to our already established partnerships with Baynum Amusement Solutions and Fischer Brothers, LLC., we’d like to extend a warm welcome to Concrete Science, Full Sail Marine, Headwater Construction Group, Horizon Commercial Pools, Landmark Aquatic, Norberto Construction, and Safe Slide Restoration. Continue reading to learn more about each of our new partners.


Concrete Science

Concrete Science is a 120 person Concrete and Coatings Construction company based out of Minneapolis MN. They were started in 1973 and are a family owned start up, formerly Hicks Concrete. They have 4 Divisions: Commercial Concrete, Decorative Concrete, Industrial/ Residential Coatings, and Aquatics. They are highly diverse, but also highly specialized. They have crews that travel year-round as well specializing in waterpark flooring. Their second office is in Fort Myers, Florida.

Learn More


FULL SAIL MARINE

Founded in 2017, Full Sail Marine, LLC is a leading maritime maintenance service provider of specialized services to the marine industry. Their comprehensive offerings include turnkey solutions for waterpark structure & finish repair and refurbishment and repair, whirlpool supply & repair, and ADA access equipment supply, installation, and maintenance. Catering primarily to major cruise lines, they specialize in the supply of repelling teams for high-risk access work areas. With an overriding commitment to excellence, innovation and safety, Full Sail Marine, LLC continues to be a trusted partner in enhancing onboard maintenance standards.

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Headwater Construction Group

Founded in 1993 as Air-Tech Systems, Inc., Headwater Construction Group began its journey as a specialized gunite and pool construction company under the leadership of Steven Jones. Originating with residential projects in New Jersey, the company steadily expanded its expertise and geographical reach, evolving into a nationwide commercial builder with services including commercial construction, renovation, service, design, consultation, and equipment sales. Over the years, Headwater Construction Group has become renowned for its excellence in the aquatic recreation industry, undertaking diverse projects ranging from small-scale municipal splash pads to design-build of multi-million-dollar waterparks across the United States.

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HORIZON COMMERCIAL POOLS

Horizon Commercial Pools is a leading provider of commercial swimming pool service, equipment, chemicals, and renovations. Founded in 1991, Horizon maintains local operations across Minnesota and Wisconsin while serving the broader Midwest market. The company prides itself on delivering aquatic joy and education to customers by supplying the industry’s highest-quality products and solutions.

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LANDMARK AQUATIC

By leveraging the experience and history of three commercial aquatics industry leaders – Progressive Commercial Aquatics, Westport Pools, and Spear Corporation – Landmark Aquatic offers a comprehensive range of aquatic facility services, including design and engineering, construction, maintenance, renovation, and chemical supply to customers across the country. The combination has created a full-service aquatic services provider with the unique ability to work with engineers, architects, general contractors, and owners to provide the “wow factor” that guests expect while balancing cost, function, form, efficiency, and ease of operations. Going forward, Landmark Aquatic will continue to serve municipal, education, and private club clients, and the consolidated enterprise is supported by a workforce of highly skilled, well-trained professionals committed to safety and best-in-class service.

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NORBERTO CONSTRUCTION

The Norberto Family is a leader in the commercial and residential pool building industry, working with the owners, engineers, architects, general contractors and sub-contractors in all aspects of swimming pool design, construction and services.  They cater to all aquatic needs, large or small. Norberto Construction is based out of New York and is fully licensed and bonded in Nassau and Suffolk counties and New York City.

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SAFE SLIDE RESTORATION

With over 30 years in fiberglass repair, and 15 years of expertise in the aquatics industry, Safe Slide Restoration is a trusted partner for comprehensive aquatic solutions. Their goal is to protect their partners' guests and investments, and they are now excited to offer Life Floor surfacing solutions for increased safety in every park. From waterslide installation to specialty coatings, they’ve been trusted to deliver consistent restoration and protected partnerships, making aquatic adventures worry-free for all.

Learn More


Thank you to each of our new partners for believing in our mission and joining us to make all aquatic spaces safe, beautiful, and accessible. We’ll be sharing more as each of these partners complete training and become Certified Life Floor Installers.

If you have any questions, please reach out to our team.

FISCHER BROTHERS, LLC. PARTNERS WITH LIFE FLOOR AND WATERPLAY AT RAPID RIVER LODGE

Located near the picturesque Brainerd Lakes area, Rapid River Lodge is an ideal destination for exploring over 400 lakes, biking trails, and our favorite: a newly renovated waterpark! The lodge is making a positive impression with the upgrade of spray features from Waterplay and a beautiful Life Floor surface installed by Fischer Brothers, LLC.

BEFORE

AFTER

The refresh brightened the space with lighter colors, vibrant features, and improved safety facility-wide. The installation expertise of Fischer Brothers led to a smooth renovation with a high level of customer service, producing a final attraction sure to impress visitors.

INCLUSIVE DESIGN + SAFETY = MORE PLAY VALUE 

One of the most important goals of the partnership between Waterplay and Life Floor is to bring even more free play and accessibility to aquatic spaces. Rapid River Lodge prioritized inclusive design in every spray feature and surfacing decision, using play zones to accommodate a wide variety of play styles and the needs of different waterplayers.

With a wide range of play opportunities, from the calmer zero depth entry area with pint-sized character sprays perfect for smaller kids, to the more adventurous activity tower with elevated platforms, water cannons, and slides, this play space invites all to have fun within their ability level and comfort zone. Along with the guidance of Fischer Brothers’ restoration expertise, the waterpark at Rapid River Lodge is beautifully reimagined.

River Rapid Lodge is the first facility to debut Fischer Brothers’ new Double Lane Toddler Slide. With its modern, two-lane structure, the Double Lane Toddler Slide was designed to produce double the fun. Thoughtfully engineered materials and the intentional inclusion of Life Floor's cushioned Landing Pads make these slides beautiful, fun, and safer for the littlest water park goer. 

Life Floor safety surfacing covers every walkable surface in the waterpark. Bands of Pomegranate-colored tile offer contrasting visual cues that signal guests to exercise caution around each body of water. Visual signals are an important safety feature to show depth changes, the presence of features, and represent a changing landscape when paired with zoning for different stages of childhood development.

Thank you to Fischer Brothers and Waterplay for a collaboration filled with fun! Our team loves working on projects that focus on retrofitting facilities with inclusivity, safety, and play in mind. 

To learn more about revitalizing your attractions with inclusive design and safety, we’d love to begin a conversation with you! 


We’re thrilled to announce that Fischer Brothers, LLC has officially joined Life Floor’s Installation Network as our newest Certified Installation Partner.

Andrew Fischer accepting Life Floor’s Certified Installation Certificate on behalf of Fischer Brothers LLC


Waterplay by MAKR

Waterplay creates playful, inventive, and inclusive splash pad equipment for people from all walks of life, of all ages, and with diverse abilities. Everyone should have access to amazing, inviting, playable, enjoyable and ‘go-backable’ aquatic recreation places. With thousands of installations, millions of happy waterplayers splashing around on six continents, Waterplay is here to support you from concept, to installation, maintenance, future planning, and revitalizations. Splash pads for the win!  

Learn more about Waterplay

Fischer Brothers, LLC

Fischer Brothers, LLC got their start in 2007 restoring waterslides, and eventually moved on to other parts of the waterpark. From waterslide towers, aquatic play structures, spray features and more, Fischer Brothers has led the charge in pioneering innovative solutions for the aquatics restoration industry.

Learn more about Fischer Brothers, LLC

Life Floor

Life Floor was founded upon a vision to create safer, more memorable experiences at aquatic facilities. Since 2011, our mission has expanded to include innovative design, increased play value, and inclusivity wherever our surfacing is installed.

Across all of our unique projects, one thing remains the same: improving aquatic environments for all people will always be at the heart of our purpose.

Life Floor is Now the Recommended Surface of Waterplay

Minneapolis, Minn., March 2, 2022

Life Floor, an innovative aquatic safety surfacing manufacturer, and Waterplay, the industry’s leading aquatic play manufacturer, today announce a strategic partnership to bring aquatic surfacing to the global splash pad market. Together, the companies are committed to making aquatic recreation completely immersive and connecting the world through play and social experiences. 

We’re thrilled to bring Life Floor to our customers. It just makes sense for our companies to team up and create a playful experience together. Life Floor is really stunning in the aquatic space and a perfect complement to our products and, of course, for customers looking for strong theming. It’s also very fun in that kids play differently on a Life Floor aquatic surface, they’re able to crawl and roll without restriction, or make a game of jumping from tile to tile. With NSF certification, our partners and customers can trust they are investing in a surface that is both durable and safe.”
— Kerrin Smith, Waterplay Vice President

Waterplay’s commitment to bringing play and social experience to communities around the planet is evident in their inclusive designs, range of splash features, and global reach. The company is passionate about making play accessible for every ability with thousands of installations and a 35-year track record of happy customers. 

We really couldn’t be happier to partner with Waterplay. They’re a leading manufacturer in splash pad design with a team who is incredibly passionate about play. Offering our products together brings the best of both worlds together for aquatic users—unique, imaginative play solutions paired with beautiful, safe surfacing.”
— Gwen Ruehle, Life Floor Vice President, Business Development

The Waterplay and Life Floor partnership includes the global splash pad market. Exclusivity will be given to Waterplay for all projects specified solely with Waterplay equipment and Life Floor products. Life Floor is committed to providing the best aquatic surfacing for all spray park end customers and will continue working directly with customers who choose alternative equipment providers. Life Floor will also continue working directly with spray feature manufacturers and their Registered Aquatic Partners where Waterplay and Life Floor are not exclusively specified.


Life Floor manufactures Life Floor tiles, a foam-rubber flooring system designed for use in wet areas with barefoot traffic. Created as an alternative to concrete and other conventional materials, Life Floor is the only safety surface specifically designed and engineered to perform in aquatic environments. Life Floor combines award-winning safety with unparalleled design capabilities, delivered by an expert team committed to a world-class experience for everyone who interacts with our products. To learn more, visit lifefloor.com.

Gwen Ruehle | Vice President, Business Development
+1.612.269.7919 | gwen.ruehle@lifefloor.com
lifefloor.com

Waterplay designs and manufactures play solutions for indoor and outdoor aquatic play spaces. Freestanding play features, playable fountains, elevated structures and water management solutions—we specialize in inclusive, high value, quality products that last. With aquatic play, water management, seating, shade, surfacing and toilet facility solutions, there’s no aquatic play project we can’t handle. Contact us today to start working with our experienced support teams positioned to help you every step of the way. building a splash pad is easy with Waterplay. Visit waterplay.com to learn more.

Shanley Hutchinson | Group Marketing Manager
+1.250.712.3393 | marketing@waterplay.com
waterplay.com