V3 Sports Center serves North Minneapolis, MN and has a mission to “elevate our community through wellness, fitness, and education.” North Minneapolis is a historically underinvested community. According to V3’s research, “In 2019, 54% of the population was Non-White and 20% of the population under the age of 18. In the immediate area of The V3 Center, young adults under 18 make up roughly 40% of the population.” The V3 Sports Center was built in a prominent location and can be seen from downtown Minneapolis and Interstate 94. It has bus line service to further increase accessibility of the facility for the neighborhood.
A generational lack of swimming skills can become a cyclical problem and the first step towards ending those cycles is to provide access. This facility chose to go beyond a simple space by creating a true community hub. With nearly 12,000 kids within walking distance, they implemented thoughtful resources and spaces to engage, transform, and elevate the lives of kids in North Minneapolis. Programs include the John W Hardeman III Boys and Girls Club, summer camps, swimming lessons, childcare, and more. Their aquatics department offers several programs: Swim 2 Learn, Swim 2 Earn, Pool Play, and Open Pool.
All windows looking into the pool area can be fully closed with blinds to allow for greater privacy. This serves populations such as Muslim women who need modesty accommodations to swim. V3 Sports Center provides specific times for Muslim women and others who need privacy to freely enjoy the pool amenities.
“I will say my favorite story is, since we opened June 22, when I was driving down Plymouth Avenue, and I saw the kids from the Northside Development Center, which is two blocks away from here during their summer camp, walking down to the V3 Center to do lessons. And this particular day, it was their celebration of finishing their six weeks of lessons. We celebrate them at the end of the six weeks. And with that being said, it was just such a good example of why we’re here. Being able to have a space and place in the community where the kids of Northside Development Center can walk here, get quality lessons in a world-class facility, celebrate, and be excited about what they’ve accomplished, all within their neighborhood. I think that was just a beautiful collaboration between our two organizations, which Northside Development Center is a part of Catholic Charities. Early on around aquatics, it’s all about the accessibility, the proximity, and the community collaborations that are happening to benefit people like Northside families.
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Beyond the incredible activity programming, V3 Sports creates meaningful employment opportunities for residents. “While there are countless non-profit organizations working to create economic stability, job opportunities, education equality and neighborhood revitalization, the unemployment rate in North Minneapolis is twice the rate of the rest of the city, and even worse for Black men. While the poverty rate is 15% for the White community in North Minneapolis, it is 42% for the Black community.”
In an interview with us in August 2024, Malik Rucker, Executive Director, commented, “We're up to about 70 jobs. Just last year, we only had about 8. So, we went from 8 to 70 in a year, which is affecting families. It's providing careers right here in the neighborhood, and those are some of the things that I'm super excited about, and we're only in the first few months.”
“The Life Floor gives life to the pool and to the space. A lot of times when you see tile, it’s not as exciting, but having this with the pops of color has allowed us to not have to do as much on the walls. We let the floor lead the way and it’s a beautiful space. I haven’t seen anybody fall or slip, and we know people are going to run. The investment is worth it just by reducing the slips and when people do slip, they’re not hitting the ground as hard. It’s aesthetically pleasing, it definitely lightens up the space, and it works well with the natural light that’s coming in at the corner of Plymouth and Lyndale. The most input I get is just how beautiful it is. People notice it. They touch the ground and try to see how soft it is and if they’re gonna slip. It’s a beautiful addition. ”
“I’m just excited to continue to see families come together. It’s a family space. It’s a destination. There aren’t many spaces in North Minneapolis that the entire family can go to.”
The facility’s architect is LSE Architecture, a Black-owned architecture firm. For their work on this project, they were awarded alongside V3 Sports Center with the AIA Minnesota Merit Award and the Michael L. Schrock Award. Building was completed by RJM Construction.
On a granular level, this fitness center is a great example of a phased project approach. V3 Sports Center completed $26M phase 1 in 2024, prioritizing amenities that would best serve the community. Two selections included a 6 lane 25-meter pool and hydrotherapy pool with Life Floor surfaces. This center now has the first indoor lap pool serving North Minneapolis with multifunctional use for swimming lessons, exercise, and summer camps. Phase 2 will cost approximately $100M and will include an Olympic size 50-meter pool, STEAM programming, and a technology center.
We’re proud to be part of this incredible fitness center located just 4 miles from our U.S. Headquarters. A sincere thank you to the team at V3 Sports for bringing the V3 Sports Center to life and investing in our community. We look forward to your continued success elevating and transforming the lives of thousands.