2024 was a year focused on people. We launched new partnerships, hired and promoted some incredible employees, awarded meaningful grants, and became certified to more top industry standards. This work helped make projects across the world possible, and we look forward to 2025 with excitement.
I want to take this opportunity to thank you personally for being part of the Life Floor story and for your commitment to making the aquatics industry even more inviting for people of all ages and abilities.
This year, our team celebrated these top highlights:
PEOPLE
We officially welcomed three new hires onto our team:
Matt Choot, Designer
Amy Cantin, East Coast Regional Account Executive
Jen Post, Marketing Manager
We also added two more people to our roster:
Lina Callisto, Design Consultant
Joseph Krause, Marketing Intern
MaryAnn Eifert was promoted to Director, Registered Aquatic Partnerships and Training. She now serves our Registered Aquatic Partners and supports their growth.
Our VP of Design, Kelsi Goss, joined the Themed Entertainment Association’s Western North America Division Board. She also joined our Senior Leadership Team as of December 1.
PHILANTHROPY
We launched our new Splash Into Your Story campaign, which celebrates the narrative journeys that individuals in our industry embark on to elevate and transform guest experiences worldwide.
We celebrated our two 2023 Make a SPLASH! Grant Contest winners at the grand re-opening of their facilities:
Need-Based Award: John Anderson Park - Grandview, MO, USA
Inclusive Design Award: Morgan’s Wonderland, Will’s Hang 10 Harbor - San Antonio, TX, USA
We awarded two recipients as part of our 2024 Make a SPLASH! Grant Contest. This annual program enables us to give back to deserving communities in need of safety surfacing.
Need-Based Award: Fayette Aquatic Center - Fayette, AL
Inclusive Design Award: JCC St. Louis - St. Louis, MO
We awarded over $250,000 to deserving facilities via our Matching Funds Grant Program.
AWARDS
Our newest product line, Murals, won a Most Valuable Products (MVP) Award from Aquatics International and was featured on the cover for the announcement issue.
We received three Leading Edge awards from WWA for:
Blue Surf Bay Waterpark in Blue Springs, MO, USA
Meryal Waterpark in Qatar
We were named as the Floor Covering Supplier by Aquatics International for four Dream Design Award-winning facilities at:
Echo Hollow Pool Replacement
One of our Australian Certified Installers, Grassports Australia (QLD), won a 2024 Sports and Play Industry Association Award for their outstanding work installing our product at Leanyer Recreation Park in the Northern Territory of Australia.
We were named a 2024 Meaningful Capitalism Award Finalist via The Platinum Group.
CERTIFICATIONS
We became a Certified Autism Resource accredited by IBCCES.
NSF International published an update to NSF/ANSI/CAN 50 to include a Pool Perimeter Finish Standard. We also have the first product to meet this standard and are proud to be the first NSF safety surface certified.
PARTNERS + EVENTS
We welcomed nine new partners to our Registered Aquatic Partner program and Installer Network: Bahamas Environmental Group, Concrete Science, CSM Waterworks, Full Sail Marine, LLC, Headwater Construction Group, Horizon Commercial Pools, Landmark Aquatic, Norberto Pools, and Safe Slide Restoration. They join Baynum Amusement Solutions, our original Registered Aquatic Partner, whose expertise and commitment have been instrumental in shaping the success of this program. This significant expansion allows us to better serve our customers with improved mobilization, tailored support, and reduced overall installation costs for our products.
Life Floor (Australia and New Zealand) Managing Director, Grant Burgess, announced the appointment of Grassports Australia as a Life Floor dealer representative and Certified Installer for Victoria and Queensland and Synthetic Grass and Rubber Surfaces Australia as a Life Floor dealer representative and installer for New South Wales.
Many of our partners represented Life Floor in their trade show booths this year including: Baynum Amusement Solutions, Martin Aquatic Design and Engineering, Waterplay, WhiteWater, Paddock, Aquatic Design Group, Prairie Surfaces, Raymond Sport, ARSA, WTI, Landmark Aquatic, Bradford Aquatic, AquaShield Products, Headwater Construction Group, Concrete Science, and Safe Slide Restoration. Thank you to all for recommending our safety surfacing!
Members of our team led and engaged in educational speaking sessions at PRPS, NIRSA, MRPA, Surf Park Summit, and WWA trade shows with topics surrounding design, safety, establishing best practices, and accessibility.
UPDATES
We published our new Lookbook Volume 11 at IAAPA Expo this fall.
The list of countries featuring Life Floor grew to over 50, including our first installations in Austria, Indonesia, France, Germany, Jordan, and Finland.
We manufactured over 225,000 Life Floor tiles across all projects in 2024. (900,000 sq ft/83,613 sqm)
As we embrace 2025, watch for more milestone projects, new partnerships, and product updates!
Thank you to all of our vendors, partners, and customers for working alongside us in 2024. We look forward to collaborating with you again next year as we further our mission to enhance safety, design, and accessibility for all people at aquatic facilities around the world.
Warmly,
Jonathan Keller | CEO of Life Floor
